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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

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Showing 1-25 of 42 citing articles:

The impact of social media on consumer acculturation: Current challenges, opportunities, and an agenda for research and practice
Hatice Kizgin, Bidit Lal Dey, Yogesh K. Dwivedi, et al.
International Journal of Information Management (2019) Vol. 51, pp. 102026-102026
Open Access | Times Cited: 86
Ethnic marketing to the global millennial consumers: Challenges and opportunities
Tana Cristina Licsandru, Charles Cui
Journal of Business Research (2019) Vol. 103, pp. 261-274
Open Access | Times Cited: 75
Representation matters: Exposure to advertisements featuring models with different skin shades affects body image, well-being and advertising effectiveness among South Asian Women in the UK
Nadia Craddock, Monica Majumdar, Mal Sivapunniyan, et al.
Body Image (2025) Vol. 52, pp. 101858-101858
Open Access
Political Ideology in Consumer Resistance: Analyzing Far-Right Opposition to Multicultural Marketing
Sofia Ulver, Christofer Laurell
Journal of Public Policy & Marketing (2020) Vol. 39, Iss. 4, pp. 477-493
Open Access | Times Cited: 44
Antecedents and consequence of brand management: empirical study of Apple’s brand product
Mashur Razak, Muhammad Hidayat, Ansir Launtu, et al.
Journal of Asia Business Studies (2020) Vol. 14, Iss. 3, pp. 307-322
Closed Access | Times Cited: 43
Engagement of Ethnic-Minority Consumers with Electronic Word of Mouth (eWOM) on Social Media: The Pivotal Role of Intercultural Factors
Shalom Levy, Yaniv Gvili, Hayiel Hino
Journal of theoretical and applied electronic commerce research (2021) Vol. 16, Iss. 7, pp. 2608-2632
Open Access | Times Cited: 32
Inclusive marketing: A review and research agenda
Nikhita Tuli, Vibhava Srivastava, Harish Kumar
Journal of Business Research (2025) Vol. 191, pp. 115274-115274
Closed Access
Ethnic brand identity work: Responding to authenticity tensions through celebrity endorsement in brand digital self-presentation
Elena Chatzopoulou, Kseniya Navazhylava
Journal of Business Research (2022) Vol. 142, pp. 974-987
Closed Access | Times Cited: 14
Ethnic Media Advertising Effectiveness, Influences and Implications
Joyce Hei Tong Lau, Richard Lee
Australasian Marketing Journal (AMJ) (2018) Vol. 26, Iss. 3, pp. 216-220
Open Access | Times Cited: 19
Interacting with Muslim customers for new service development in a non-Muslim majority country
Intekhab Alam
Journal of Islamic marketing (2019) Vol. 10, Iss. 4, pp. 1017-1036
Closed Access | Times Cited: 15
Bilingual brand communities? Strategies for targeting Hispanics on social media
Dino Villegas, Alejandra Marin
Journal of Product & Brand Management (2021) Vol. 31, Iss. 4, pp. 586-605
Closed Access | Times Cited: 12
Literary Criticism in Advertising and Consumer Research: Revisiting Barbara Stern
Aubrey R. Fowler, Arindam Das, Jie G. Fowler
Journal of Advertising (2022) Vol. 51, Iss. 3, pp. 336-351
Closed Access | Times Cited: 8
Tickling tensions: Gazing into the parallax gap of the multicultural imaginary
Sofia Ulver
Marketing Theory (2021) Vol. 21, Iss. 3, pp. 391-413
Open Access | Times Cited: 11
“Upload Your Impact”: Can Digital Enclaves Enable Participation in Racialized Markets?
Myriam Brouard, Katja H. Brunk, Mario Campaña, et al.
Journal of Public Policy & Marketing (2022) Vol. 42, Iss. 1, pp. 56-73
Open Access | Times Cited: 7
The Ethics of Freedom in Consumption: An Ethnographic Account of the Social Dimensions of Supermarket Shopping for Moroccan Women
Delphine Godefroit‐Winkel, Lisa Peñaloza
Journal of Business Ethics (2023) Vol. 189, Iss. 3, pp. 479-506
Open Access | Times Cited: 3
Traditionscapes in emerging markets
Marlon Dalmoro, Diego Costa Pinto, Márcia Maurer Herter, et al.
International Journal of Emerging Markets (2020) Vol. 15, Iss. 6, pp. 1105-1126
Open Access | Times Cited: 7
Brokering Intercultural Relations in the Rainbow Nation: Introducing Intercultural Marketing
Lizette Vorster, Eva Kipnis, Gaye Bebek, et al.
Journal of Macromarketing (2019) Vol. 40, Iss. 1, pp. 51-72
Open Access | Times Cited: 6
Who Is Marketised in Colour-Blind Sweden? Racial and Ethnic Representation in Swedish Commercials 2008–2017
Sayaka Osanami Törngren, Sofia Ulver
Genealogy (2020) Vol. 4, Iss. 4, pp. 100-100
Open Access | Times Cited: 6
Transcultural identity development among third generation minority consumers
Amandeep Takhar, Ahmad Jamal, Hatice Kizgin
Journal of Business Research (2021) Vol. 133, pp. 132-142
Open Access | Times Cited: 6
Social media discussion forums, home country and immigrant consumer acculturation: the case of Iranian immigrants in Australia
Sorush Sepehr, Jamie Carlson, Philip J. Rosenberger, et al.
Journal of Consumer Marketing (2022) Vol. 40, Iss. 1, pp. 136-149
Closed Access | Times Cited: 4
When Diversity Backfires: The Asymmetric Role of Multicultural Marketing on Brand Perception
Esther Uduehi, Julian K. Saint Clair, Mitch Hamilton, et al.
SSRN Electronic Journal (2023)
Closed Access | Times Cited: 2
Reassessing positive dispositions for the consumption of products and services with different cultural meanings: A motivational perspective
Cristina Galalae, Eva Kipnis, Catherine Demangeot
Journal of Business Research (2020) Vol. 115, pp. 160-173
Open Access | Times Cited: 5
Relationship building and minority business growth: Does participating in activities sponsored by institutional intermediaries help?
Mengyang Pan, James A. Hill, Ian Blount, et al.
Journal of Business Research (2022) Vol. 142, pp. 830-843
Closed Access | Times Cited: 3
How the “invisible diaspora hand” moves brands and places
Bernard Covà
Qualitative Market Research An International Journal (2022) Vol. 25, Iss. 5, pp. 585-595
Closed Access | Times Cited: 3
Immigration blues: understanding market dynamics through consumer acculturation
Pamela Ogada, Frank Lindberg
Consumption Markets & Culture (2022) Vol. 25, Iss. 6, pp. 546-566
Open Access | Times Cited: 3
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