Open Access Helper

OpenAlex Citation Counts

OpenAlex Citations Logo

OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Social media interaction, the university brand and recruitment performance
Richard Rutter, Stuart Roper, Fiona Lettice
Journal of Business Research (2016) Vol. 69, Iss. 8, pp. 3096-3104
Open Access | Times Cited: 242

Showing 1-25 of 242 citing articles:

Social media in marketing: A review and analysis of the existing literature
Ali Abdallah Alalwan, Nripendra P. Rana, Yogesh K. Dwivedi, et al.
Telematics and Informatics (2017) Vol. 34, Iss. 7, pp. 1177-1190
Open Access | Times Cited: 942
Incorporating TikTok in higher education: Pedagogical perspectives from a corporal expression sport sciences course
Paloma Escamilla-Fajardo, Mario Alguacil, Samuel López‐Carril
Journal of Hospitality Leisure Sport & Tourism Education (2021) Vol. 28, pp. 100302-100302
Closed Access | Times Cited: 158
Evaluating service quality and performance of higher education institutions: a systematic review and a post-COVID-19 outlook
Mark Anthony Camilleri
International Journal of Quality and Service Sciences (2021) Vol. 13, Iss. 2, pp. 268-281
Open Access | Times Cited: 137
Developing the Integrated Marketing Communication (IMC) through Social Media (SM): The Modern Marketing Communication Approach
Shakeel Ul Rehman, Rafia Gulzar, Wajeeha Aslam
SAGE Open (2022) Vol. 12, Iss. 2
Open Access | Times Cited: 70
Fostering brand–consumer interactions in social media: the role of social media uses and gratifications
Yufan Sunny Qin
Journal of Research in Interactive Marketing (2020) Vol. 14, Iss. 3, pp. 337-354
Closed Access | Times Cited: 130
Brand personality in higher education: anthropomorphized university marketing communications
Richard Rutter, Fiona Lettice, John Nadeau
Journal of Marketing for HIGHER EDUCATION (2016) Vol. 27, Iss. 1, pp. 19-39
Open Access | Times Cited: 99
Information sought by prospective students from social media electronic word-of-mouth during the university choice process
Tri D. Le, Angela R. Dobele, Linda J. Robinson
Journal of Higher Education Policy and Management (2018) Vol. 41, Iss. 1, pp. 18-34
Closed Access | Times Cited: 89
Consumer engagement on Twitter: perceptions of the brand matter
Wayne Read, Nichola Robertson, Lisa McQuilken, et al.
European Journal of Marketing (2019) Vol. 53, Iss. 9, pp. 1905-1933
Closed Access | Times Cited: 86
Impact of social media activity outcomes on brand equity
Jeen‐Su Lim, Phuoc Pham, John H. Heinrichs
Journal of Product & Brand Management (2020) Vol. 29, Iss. 7, pp. 927-937
Closed Access | Times Cited: 70
Higher Education Institutions on Facebook, Instagram, and Twitter: Comparing Swiss Universities’ Social Media Communication
Isabel Sörensen, Silke Fürst, Daniel Vogler, et al.
Media and Communication (2023) Vol. 11, Iss. 1, pp. 264-277
Open Access | Times Cited: 23
How brand-oriented strategy affects the financial performance of B2B SMEs
Muhammad Anees-ur-Rehman, Ho Yin Wong, Parves Sultan, et al.
Journal of Business and Industrial Marketing (2018) Vol. 33, Iss. 3, pp. 303-315
Closed Access | Times Cited: 77
The university brand and social media: using data analytics to assess brand authenticity
James Pringle, Samantha Fritz
Journal of Marketing for HIGHER EDUCATION (2018) Vol. 29, Iss. 1, pp. 19-44
Closed Access | Times Cited: 77
Fit for life: A content analysis of fitness tracker brands use of Facebook in social media marketing
Mary Beth Pinto, Arpan Yagnik
Journal of Brand Management (2016) Vol. 24, Iss. 1, pp. 49-67
Closed Access | Times Cited: 76
Using social media for competitive business outcomes
Yingxia Cao, Haya Ajjan, Paul Hong, et al.
Journal of Advances in Management Research (2018) Vol. 15, Iss. 2, pp. 211-235
Closed Access | Times Cited: 72
Understanding high school students use of choice factors and word-of-mouth information sources in university selection
Tri D. Le, Linda J. Robinson, Angela R. Dobele
Studies in Higher Education (2019) Vol. 45, Iss. 4, pp. 808-818
Closed Access | Times Cited: 61
Social media engagement and Chinese international student recruitment: understanding how UK HEIs use Weibo and WeChat
Yimei Zhu
Journal of Marketing for HIGHER EDUCATION (2019) Vol. 29, Iss. 2, pp. 173-190
Open Access | Times Cited: 59
Universities engaging social media users: an investigation of quantitative relationships between universities’ Facebook followers/interactions and university attributes
Brady Lund
Journal of Marketing for HIGHER EDUCATION (2019) Vol. 29, Iss. 2, pp. 251-267
Closed Access | Times Cited: 58
Authentic leadership towards sustainability in higher education – an integrated green model
Anugamini Priya Srivastava, Venkatesh Mani, Mohit Yadav, et al.
International Journal of Manpower (2020) Vol. 41, Iss. 7, pp. 901-923
Closed Access | Times Cited: 56
The role of social media engagement in building relationship quality and brand performance in higher education marketing
Bee Lian Song, Kim Lian Lee, Chee Yoong Liew, et al.
International Journal of Educational Management (2023) Vol. 37, Iss. 2, pp. 417-430
Closed Access | Times Cited: 17
Social media marketing and hospital brand equity: An empirical investigation
Abrar Al-Hasan
Information Development (2024)
Closed Access | Times Cited: 6
Harnessing stakeholder input on Twitter: A case study of short breaks in Spanish tourist cities
José Enrique Bigné Alcañiz, Enrique Oltra, Luisa Andreu
Tourism Management (2018) Vol. 71, pp. 490-503
Closed Access | Times Cited: 53
Linkedin, platforming labour, and the new employability mandate for universities
Janja Komljenovič
Globalisation Societies and Education (2018) Vol. 17, Iss. 1, pp. 28-43
Open Access | Times Cited: 49
Social Media University Branding
Petra Marešová, Jan Hruška, Kamil Kuča
Education Sciences (2020) Vol. 10, Iss. 3, pp. 74-74
Open Access | Times Cited: 45
Role of Social Media Marketing Activities (SMMAs) in Apparel Brands Customer Response: A Moderated Mediation Analysis
Zobi Khan, Yongzhong Yang, Mohsin Shafi, et al.
Sustainability (2019) Vol. 11, Iss. 19, pp. 5167-5167
Open Access | Times Cited: 43
How social media influencer’s event endorsement changes attitudes of followers: the moderating effect of followers’ gender
Sun Jie, Xi Yu Leung, Billy Bai
International Journal of Contemporary Hospitality Management (2021) Vol. 33, Iss. 7, pp. 2337-2351
Closed Access | Times Cited: 38
Page 1 - Next Page

Scroll to top