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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Digital Sensory Marketing: Integrating New Technologies Into Multisensory Online Experience
Olivia Petit, Carlos Velasco, Charles Spence
Journal of Interactive Marketing (2018) Vol. 45, Iss. 1, pp. 42-61
Open Access | Times Cited: 367

Showing 1-25 of 367 citing articles:

Setting the future of digital and social media marketing research: Perspectives and research propositions
Yogesh K. Dwivedi, Elvira Ismagilova, David L. Hughes, et al.
International Journal of Information Management (2020) Vol. 59, pp. 102168-102168
Open Access | Times Cited: 1703
Metaverse marketing: How the metaverse will shape the future of consumer research and practice
Yogesh K. Dwivedi, Laurie Hughes, Yichuan Wang, et al.
Psychology and Marketing (2022) Vol. 40, Iss. 4, pp. 750-776
Open Access | Times Cited: 512
What is XR? Towards a Framework for Augmented and Virtual Reality
Philipp A. Rauschnabel, Reto Felix, Chris Hinsch, et al.
Computers in Human Behavior (2022) Vol. 133, pp. 107289-107289
Open Access | Times Cited: 481
A Framework for Collaborative Artificial Intelligence in Marketing
Ming‐Hui Huang, Roland T. Rust
Journal of Retailing (2021) Vol. 98, Iss. 2, pp. 209-223
Closed Access | Times Cited: 223
The impact of digital transformation and digital marketing on the brand promotion, positioning and electronic business in Montenegro
Boban Melović, Mijat Jocović, Marina Dabić, et al.
Technology in Society (2020) Vol. 63, pp. 101425-101425
Closed Access | Times Cited: 215
A broad overview of interactive digital marketing: A bibliometric network analysis
Anjala S. Krishen, Yogesh K. Dwivedi, N. Bindu, et al.
Journal of Business Research (2021) Vol. 131, pp. 183-195
Open Access | Times Cited: 210
Blending the real world and the virtual world: Exploring the role of flow in augmented reality experiences
Jennifer Brannon Barhorst, Graeme McLean, Esta D. Shah, et al.
Journal of Business Research (2020) Vol. 122, pp. 423-436
Open Access | Times Cited: 202
Touching the Untouchable: Exploring Multi-Sensory Augmented Reality in the Context of Online Retailing
Jonas Heller, Mathew Chylinski, Ko de Ruyter, et al.
Journal of Retailing (2019) Vol. 95, Iss. 4, pp. 219-234
Open Access | Times Cited: 192
Augmented Reality Marketing: A Technology-Enabled Approach to Situated Customer Experience
Mathew Chylinski, Jonas Heller, Tim Hilken, et al.
Australasian Marketing Journal (AMJ) (2020) Vol. 28, Iss. 4, pp. 374-384
Open Access | Times Cited: 185
Impacts of technological embodiment through virtual reality on potential guests’ emotions and engagement
Carlos Flavián, Sergio Ibáñez‐Sánchez, Carlos Orús
Journal of Hospitality Marketing & Management (2020) Vol. 30, Iss. 1, pp. 1-20
Open Access | Times Cited: 185
The effects of augmented reality mobile app advertising: Viral marketing via shared social experience
Eunyoung Sung
Journal of Business Research (2020) Vol. 122, pp. 75-87
Closed Access | Times Cited: 171
The influence of scent on virtual reality experiences: The role of aroma-content congruence
Carlos Flavián, Sergio Ibáñez‐Sánchez, Carlos Orús
Journal of Business Research (2020) Vol. 123, pp. 289-301
Open Access | Times Cited: 158
Digital ecosystem and consumer engagement: A socio-technical perspective
Anna Morgan‐Thomas, Laurence Dessart, Cleopatra Veloutsou
Journal of Business Research (2020) Vol. 121, pp. 713-723
Open Access | Times Cited: 145
From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses
Anubhav Mishra, Anuja Shukla, Nripendra P. Rana, et al.
Psychology and Marketing (2020) Vol. 38, Iss. 3, pp. 385-396
Open Access | Times Cited: 144
Enhancing the customer experience with virtual and augmented reality: The impact of content and device type
Carlos Orús, Sergio Ibáñez‐Sánchez, Carlos Flavián
International Journal of Hospitality Management (2021) Vol. 98, pp. 103019-103019
Open Access | Times Cited: 111
Journey of customers in this digital era: Understanding the role of artificial intelligence technologies in user engagement and conversion
Surajit Bag, Gautam Srivastava, Mamoon Al Bashir, et al.
Benchmarking An International Journal (2021) Vol. 29, Iss. 7, pp. 2074-2098
Open Access | Times Cited: 108
The role of digitalization in business and management: a systematic literature review
María Esther Calderón Monge, Domingo Ribeiro Soriano
Review of Managerial Science (2023) Vol. 18, Iss. 2, pp. 449-491
Open Access | Times Cited: 107
Augmented self - The effects of virtual face augmentation on consumers' self-concept
Ana Javornik, Ben Marder, Marta Pizzetti, et al.
Journal of Business Research (2021) Vol. 130, pp. 170-187
Open Access | Times Cited: 106
Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world
Vikas Arya, Rachita Sambyal, Anshuman Sharma, et al.
Journal of Consumer Behaviour (2023) Vol. 23, Iss. 2, pp. 556-585
Open Access | Times Cited: 88
The new wave of AI-powered luxury brands online shopping experience: The role of digital multisensory cues and customers’ engagement
Muhammad Sabbir Rahman, Surajit Bag, Md Afnan Hossain, et al.
Journal of Retailing and Consumer Services (2023) Vol. 72, pp. 103273-103273
Closed Access | Times Cited: 79
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
Xinyue Zhou, Xiao Yan, Yuwei Jiang
Journal of Marketing (2023) Vol. 88, Iss. 4, pp. 84-106
Closed Access | Times Cited: 59
Applying virtual reality and augmented reality to the tourism experience: a comparative literature review
María A. Bretos, Sergio Ibáñez‐Sánchez, Carlos Orús
Spanish Journal of Marketing - ESIC (2023) Vol. 28, Iss. 3, pp. 287-309
Open Access | Times Cited: 43
Digital transformation: A multidisciplinary perspective and future research agenda
Justin Paul, Akiko Ueno, Charles Dennis, et al.
International Journal of Consumer Studies (2024) Vol. 48, Iss. 2
Open Access | Times Cited: 37
Virtual wine tours and wine tasting: The influence of offline and online embodiment integration on wine purchase decisions
Han Wen, Xi Yu Leung
Tourism Management (2020) Vol. 83, pp. 104250-104250
Closed Access | Times Cited: 114
Impact of Big Data and Machine Learning on Digital Transformation in Marketing: A Literature Review
Andrej Miklošík, Nina Evans
IEEE Access (2020) Vol. 8, pp. 101284-101292
Open Access | Times Cited: 102
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