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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Attitude Toward the Viral Ad: Expanding Traditional Advertising Models to Interactive Advertising
J. C. Huang, Song Su, Liuning Zhou, et al.
Journal of Interactive Marketing (2012) Vol. 27, Iss. 1, pp. 36-46
Closed Access | Times Cited: 145

Showing 1-25 of 145 citing articles:

Social media and consumer engagement: a review and research agenda
Victor A. Barger, James W. Peltier, Don E. Schultz
Journal of Research in Interactive Marketing (2016) Vol. 10, Iss. 4, pp. 268-287
Closed Access | Times Cited: 399
Understanding Interactive Online Advertising: Congruence and Product Involvement in Highly and Lowly Arousing, Skippable Video Ads
Daniel Belanche, Carlos Flavián, Alfredo Pérez-Rueda
Journal of Interactive Marketing (2016) Vol. 37, Iss. 1, pp. 75-88
Closed Access | Times Cited: 256
Omni-channel marketing, integrated marketing communications and consumer engagement
Elizabeth H. Manser Payne, James W. Peltier, Victor A. Barger
Journal of Research in Interactive Marketing (2017) Vol. 11, Iss. 2, pp. 185-197
Closed Access | Times Cited: 248
‘The persuasion effects of virtual reality (VR) and augmented reality (AR) video advertisements: A conceptual review’
Nirma Sadamali Jayawardena, Park Thaichon, Sara Quach, et al.
Journal of Business Research (2023) Vol. 160, pp. 113739-113739
Closed Access | Times Cited: 95
Augmented Reality Marketing: Consumer Preferences and Attitudes Toward Hypermedia Print Ads
Gallayanee Yaoyuneyong, Jamye Foster, Erik Johnson, et al.
Journal of Interactive Advertising (2016) Vol. 16, Iss. 1, pp. 16-30
Closed Access | Times Cited: 151
Internet cognitive failure relevant to self-efficacy, learning interest, and satisfaction with social media learning
Jon‐Chao Hong, Ming‐Yueh Hwang, Elson Szeto, et al.
Computers in Human Behavior (2015) Vol. 55, pp. 214-222
Closed Access | Times Cited: 99
This Way Up: The Effectiveness of Mobile Vertical Video Marketing
Lana Mulier, Hendrik Slabbinck, Iris Vermeir
Journal of Interactive Marketing (2021) Vol. 55, Iss. 1, pp. 1-15
Open Access | Times Cited: 63
Examining the effects of authenticity fit and association fit: A digital human avatar endorsement model
Jian Li, Jinsong Huang, Yaqi Li
Journal of Retailing and Consumer Services (2022) Vol. 71, pp. 103230-103230
Closed Access | Times Cited: 58
Social Sharing of Online Videos: Examining American Consumers’ Video Sharing Attitudes, Intent, and Behavior
Hongwei Yang, Yingqi Wang
Psychology and Marketing (2015) Vol. 32, Iss. 9, pp. 907-919
Closed Access | Times Cited: 81
A Unified Model for the Adoption of Electronic Word of Mouth on Social Network Sites: Facebook as the Exemplar
Navid Aghakhani, Jahangir Karimi, Mohammad Salehan
International Journal of Electronic Commerce (2018) Vol. 22, Iss. 2, pp. 202-231
Closed Access | Times Cited: 79
Striving to Be Different but Becoming the Same: Creativity and Destination Brands’ Promotional Videos
Tjaša Alegro, Maja Turnšek
Sustainability (2020) Vol. 13, Iss. 1, pp. 139-139
Open Access | Times Cited: 58
A Combination of Self-Reported Data and Social-Related Neural Measures Forecasts Viral Marketing Success on Social Media
Kosuke Motoki, Shinsuke Suzuki, Ryuta Kawashima, et al.
Journal of Interactive Marketing (2020) Vol. 52, Iss. 1, pp. 99-117
Closed Access | Times Cited: 53
Evaluating individual level antecedents and consequences of social media use in Ghana
Serwaa Karikari, Kofi Osei-Frimpong, Nana Owusu‐Frimpong
Technological Forecasting and Social Change (2017) Vol. 123, pp. 68-79
Closed Access | Times Cited: 61
Corporate Use of Social Media: Technology Affordance and External Stakeholder Relations
Young Anna Argyris, Kafui Monu
Journal of Organizational Computing and Electronic Commerce (2015) Vol. 25, Iss. 2, pp. 140-168
Closed Access | Times Cited: 60
Engaging Consumers with Advergames: An Experimental Evaluation of Interactivity, Fit and Expectancy
Khim Yong Goh, Jerry Wenjie Ping
Journal of the Association for Information Systems (2014) Vol. 15, Iss. 7, pp. 388-421
Open Access | Times Cited: 57
Effects of Likeability Dynamics on Consumers’ Intention to Share Online Video Advertisements
Edlira Shehu, Tammo H.A. Bijmolt, Michel Clément
Journal of Interactive Marketing (2016) Vol. 35, Iss. 1, pp. 27-43
Open Access | Times Cited: 55
A Social Networks Approach to Viral Advertising: The Role of Primary, Contextual, and Low Influencers
Itai Himelboim, Guy J. Golan
Social Media + Society (2019) Vol. 5, Iss. 3
Open Access | Times Cited: 54
Propagators, Creativity, and Informativeness: What Helps Ads Go Viral
Sarit Moldovan, Yael Steinhart, Donald R. Lehmann
Journal of Interactive Marketing (2019) Vol. 47, Iss. 1, pp. 102-114
Closed Access | Times Cited: 48
Contrasting user generated videos versus brand generated videos in ecommerce
Vaibhav Shwetangbhai Diwanji, Juliann Cortese
Journal of Retailing and Consumer Services (2019) Vol. 54, pp. 102024-102024
Closed Access | Times Cited: 45
The decision‐making process in viral marketing—A review and suggestions for further research
Thomas Reichstein, Ines Brusch
Psychology and Marketing (2019) Vol. 36, Iss. 11, pp. 1062-1081
Closed Access | Times Cited: 43
It makes a difference! Impact of social and personal message appeals on engagement with sponsored posts
Dorit Zimand-Sheiner, Ofrit Kol, Shalom Levy
Journal of Research in Interactive Marketing (2021) Vol. 15, Iss. 4, pp. 641-660
Closed Access | Times Cited: 33
Antecedents and Consequences of Customers’ Engagement with Pro-Environmental Consumption-Related Content on Social Media
Md. Moddassir Alam, Abdalwali Lutfi, Abdallah Alsaad
Sustainability (2023) Vol. 15, Iss. 5, pp. 3974-3974
Open Access | Times Cited: 14
Is Consumer Generated Branding the Way Forward for Digital Advertising: Examining the Effects of Message Source, Presentation Format and Involvement on Consumer Decisions on X (Formerly Twitter)
Vaibhav Shwetangbhai Diwanji, Juliann Cortese, Jaejin Lee
Journal of Current Issues & Research in Advertising (2024), pp. 1-23
Closed Access | Times Cited: 5
A framework for mobile SNS advertising effectiveness: user perceptions and behaviour perspective
Young Ha, Myeong-Cheol Park, Euehun Lee
Behaviour and Information Technology (2014) Vol. 33, Iss. 12, pp. 1333-1346
Closed Access | Times Cited: 50
Leveraging social media to enhance recruitment effectiveness
François A. Carrillat, Alain d’Astous, Emilie Morissette Grégoire
Internet Research (2014) Vol. 24, Iss. 4, pp. 474-495
Open Access | Times Cited: 46
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