OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!
If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.
Requested Article:
Applications of artificial intelligence in B2B marketing: Challenges and future directions
Masoud Moradi, Mayukh Dass
Industrial Marketing Management (2022) Vol. 107, pp. 300-314
Closed Access | Times Cited: 54
Masoud Moradi, Mayukh Dass
Industrial Marketing Management (2022) Vol. 107, pp. 300-314
Closed Access | Times Cited: 54
Showing 1-25 of 54 citing articles:
Determining factors related to artificial intelligence (AI) adoption among Malaysia's small and medium-sized businesses
Suddin Lada, Brahim Chekima, Mohd Rahimie Abdul Karim, et al.
Journal of Open Innovation Technology Market and Complexity (2023) Vol. 9, Iss. 4, pp. 100144-100144
Open Access | Times Cited: 41
Suddin Lada, Brahim Chekima, Mohd Rahimie Abdul Karim, et al.
Journal of Open Innovation Technology Market and Complexity (2023) Vol. 9, Iss. 4, pp. 100144-100144
Open Access | Times Cited: 41
The AI transformation of product innovation
Robert G. Cooper
Industrial Marketing Management (2024) Vol. 119, pp. 62-74
Closed Access | Times Cited: 23
Robert G. Cooper
Industrial Marketing Management (2024) Vol. 119, pp. 62-74
Closed Access | Times Cited: 23
Marketing Applications of Emerging Technologies
Mourad Aarabe, Nouhaila Ben Khizzou, Lhoussaine Alla, et al.
Advances in marketing, customer relationship management, and e-services book series (2024), pp. 23-47
Closed Access | Times Cited: 23
Mourad Aarabe, Nouhaila Ben Khizzou, Lhoussaine Alla, et al.
Advances in marketing, customer relationship management, and e-services book series (2024), pp. 23-47
Closed Access | Times Cited: 23
Towards data and analytics driven B2B-banking for green finance: A cross-selling use case study
Victor Chang, Nattareya Hahm, Qianwen Xu, et al.
Technological Forecasting and Social Change (2024) Vol. 206, pp. 123542-123542
Open Access | Times Cited: 17
Victor Chang, Nattareya Hahm, Qianwen Xu, et al.
Technological Forecasting and Social Change (2024) Vol. 206, pp. 123542-123542
Open Access | Times Cited: 17
Integration of AI in CRM: Challenges and guidelines
Cristina Ledro, Anna Nosella, Ilaria Dalla Pozza
Journal of Open Innovation Technology Market and Complexity (2023) Vol. 9, Iss. 4, pp. 100151-100151
Open Access | Times Cited: 33
Cristina Ledro, Anna Nosella, Ilaria Dalla Pozza
Journal of Open Innovation Technology Market and Complexity (2023) Vol. 9, Iss. 4, pp. 100151-100151
Open Access | Times Cited: 33
Artificial intelligence capabilities, open innovation, and business performance – Empirical insights from multinational B2B companies
Saumyaranjan Sahoo, Satish Kumar, Naveen Donthu, et al.
Industrial Marketing Management (2023) Vol. 117, pp. 28-41
Closed Access | Times Cited: 23
Saumyaranjan Sahoo, Satish Kumar, Naveen Donthu, et al.
Industrial Marketing Management (2023) Vol. 117, pp. 28-41
Closed Access | Times Cited: 23
How tech companies advance sustainability through artificial intelligence: Developing and evaluating an AI x Sustainability strategy framework
Felix Zechiel, Marah Blaurock, Ellen Weber, et al.
Industrial Marketing Management (2024) Vol. 119, pp. 75-89
Open Access | Times Cited: 10
Felix Zechiel, Marah Blaurock, Ellen Weber, et al.
Industrial Marketing Management (2024) Vol. 119, pp. 75-89
Open Access | Times Cited: 10
The effect of market orientation and technology orientation on industry 4.0 technologies and market performance: Role of innovation capability
Kishore Kumar Gangwani, Manjot Singh Bhatia
Industrial Marketing Management (2024) Vol. 118, pp. 231-241
Closed Access | Times Cited: 9
Kishore Kumar Gangwani, Manjot Singh Bhatia
Industrial Marketing Management (2024) Vol. 118, pp. 231-241
Closed Access | Times Cited: 9
From organizational ambidexterity to organizational performance: The mediating role of value co-creation
Maria Sarmento, Cláudia Simões, Luís Filipe Lages
Industrial Marketing Management (2024) Vol. 118, pp. 175-188
Closed Access | Times Cited: 8
Maria Sarmento, Cláudia Simões, Luís Filipe Lages
Industrial Marketing Management (2024) Vol. 118, pp. 175-188
Closed Access | Times Cited: 8
Uncovering the dark side of AI-based decision-making: A case study in a B2B context
Emmanouil Papagiannidis, Patrick Mikalef, Kieran Conboy, et al.
Industrial Marketing Management (2023) Vol. 115, pp. 253-265
Open Access | Times Cited: 17
Emmanouil Papagiannidis, Patrick Mikalef, Kieran Conboy, et al.
Industrial Marketing Management (2023) Vol. 115, pp. 253-265
Open Access | Times Cited: 17
AI for marketing: Enabler? Engager? Ersatz?
Sreedhar Madhavaram, Radha Appan
AMS Review (2025)
Closed Access
Sreedhar Madhavaram, Radha Appan
AMS Review (2025)
Closed Access
AI-driven competitive advantage: the role of personality traits and organizational culture in key account management
Prashant Mehta, Debarun Chakraborty, Nripendra P. Rana, et al.
Journal of Business and Industrial Marketing (2025)
Closed Access
Prashant Mehta, Debarun Chakraborty, Nripendra P. Rana, et al.
Journal of Business and Industrial Marketing (2025)
Closed Access
Guest editorial: A new era of coopetition research
James M. Crick, David Crick
Industrial Marketing Management (2025)
Closed Access
James M. Crick, David Crick
Industrial Marketing Management (2025)
Closed Access
Strategies for the Utilization of Information Technology in Micro, Small, and Medium Business Marketing
Muhamad Zaenal Asikin, Adelia Azzahra, Fahad Khan Afridi
American Journal of Economic and Management Business (AJEMB) (2024) Vol. 3, Iss. 8, pp. 1-13
Open Access | Times Cited: 4
Muhamad Zaenal Asikin, Adelia Azzahra, Fahad Khan Afridi
American Journal of Economic and Management Business (AJEMB) (2024) Vol. 3, Iss. 8, pp. 1-13
Open Access | Times Cited: 4
Social Entrepreneurial Marketing and Innovation in B2B Services: Building Resilience with Explainable Artificial Intelligence
Femi Olan, Thomas Papadopoulos, Konstantina Spanaki, et al.
Information Systems Frontiers (2025)
Open Access
Femi Olan, Thomas Papadopoulos, Konstantina Spanaki, et al.
Information Systems Frontiers (2025)
Open Access
Transitioning to artificial intelligence-based key account management: A critical assessment
Daniel D. Prior, Javier Marcos Cuevas
Industrial Marketing Management (2025) Vol. 126, pp. 72-84
Open Access
Daniel D. Prior, Javier Marcos Cuevas
Industrial Marketing Management (2025) Vol. 126, pp. 72-84
Open Access
AI-mageddon: The dawn of AI2AI and the twilight of human-centric marketing?
Jr Guillen Nelson Borrega
International Journal of Research Studies in Education (2025) Vol. 14, Iss. 5
Closed Access
Jr Guillen Nelson Borrega
International Journal of Research Studies in Education (2025) Vol. 14, Iss. 5
Closed Access
Transforming business-to-business marketing from tradition to digitalization: a taxonomic review of current trends, methodologies and future paths
Shashi Shashi, Myriam Ertz, Roberto Cerchione, et al.
Journal of Business and Industrial Marketing (2025)
Closed Access
Shashi Shashi, Myriam Ertz, Roberto Cerchione, et al.
Journal of Business and Industrial Marketing (2025)
Closed Access
Deciphering the Mind of the CEO: Is Artificial Intelligence a Valuable Investment in Customer Acquisition?
Luis-Alfonso Maldonado-Canca, Juan-Pedro Cabrera-Sánchez, Sebastián Molinillo
International Journal of Human-Computer Interaction (2025), pp. 1-18
Closed Access
Luis-Alfonso Maldonado-Canca, Juan-Pedro Cabrera-Sánchez, Sebastián Molinillo
International Journal of Human-Computer Interaction (2025), pp. 1-18
Closed Access
Ai-capable relationship marketing: Shaping the future of customer relationships
Sanjit Kumar Roy, Ali N. Tehrani, Ameet Pandit, et al.
Journal of Business Research (2025) Vol. 192, pp. 115309-115309
Open Access
Sanjit Kumar Roy, Ali N. Tehrani, Ameet Pandit, et al.
Journal of Business Research (2025) Vol. 192, pp. 115309-115309
Open Access
Artificial Intelligence Applications in the B2B Sales Funnel
David Fehrenbach, Carolina Herrando, Benjamin Österle
Journal of Business-to-Business Marketing (2025), pp. 1-24
Closed Access
David Fehrenbach, Carolina Herrando, Benjamin Österle
Journal of Business-to-Business Marketing (2025), pp. 1-24
Closed Access
Artificial intelligence for business and marketing: a customer-centric approach
Wei Zhang, Raj Agnihotri
The Journal of Marketing Theory and Practice (2024), pp. 1-5
Closed Access | Times Cited: 3
Wei Zhang, Raj Agnihotri
The Journal of Marketing Theory and Practice (2024), pp. 1-5
Closed Access | Times Cited: 3
Intelligent Machines as Information and Communication Technology: A Conceptual Framework Demonstrating Sustainable Marketing Practices for Beneficial Impact on Business Performance
Rajat Kumar Behera, Anis ur Rehman, Md. Saiful Islam, et al.
Journal of Cleaner Production (2024), pp. 143676-143676
Closed Access | Times Cited: 3
Rajat Kumar Behera, Anis ur Rehman, Md. Saiful Islam, et al.
Journal of Cleaner Production (2024), pp. 143676-143676
Closed Access | Times Cited: 3
Digital authenticity: Towards a research agenda for the AI-driven fifth phase of digitalization in business-to-business marketing
Carsten Lund Pedersen, Thomas Ritter
Industrial Marketing Management (2024) Vol. 123, pp. 162-172
Open Access | Times Cited: 3
Carsten Lund Pedersen, Thomas Ritter
Industrial Marketing Management (2024) Vol. 123, pp. 162-172
Open Access | Times Cited: 3
Towards Trustworthy Myopia Detection: Integration Methodology of Deep Learning Approach, XAI Visualization, and User Interface System
Worood Esam Noori, A. S. Albahri
Applied Data Science and Analysis (2023), pp. 1-15
Open Access | Times Cited: 8
Worood Esam Noori, A. S. Albahri
Applied Data Science and Analysis (2023), pp. 1-15
Open Access | Times Cited: 8
