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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Digital content marketing in business markets: Activities, consequences, and contingencies along the customer journey
Harri Terho, Joel Mero, Lotta Siutla, et al.
Industrial Marketing Management (2022) Vol. 105, pp. 294-310
Open Access | Times Cited: 87

Showing 1-25 of 87 citing articles:

Exploring the nexus between monetary uncertainty and volatility in global crude oil: A contemporary approach of regime-switching
Mengyan Yu, Muhammad Umair, Yessengali Oskenbayev, et al.
Resources Policy (2023) Vol. 85, pp. 103886-103886
Closed Access | Times Cited: 178
E-commerce adoption by SMEs and its effect on marketing performance: An extended of TOE framework with ai integration, innovation culture, and customer tech-savviness
Omar Salah, Mohannad Moufeed Ayyash
Journal of Open Innovation Technology Market and Complexity (2023) Vol. 10, Iss. 1, pp. 100183-100183
Open Access | Times Cited: 43
Entrepreneurial marketing and marketing performance through digital marketing capabilities of SMEs in post-pandemic recovery
Zakiyah Zahara, Ikhsan Ikhsan, Ira Nuriya Santi, et al.
Cogent Business & Management (2023) Vol. 10, Iss. 2
Open Access | Times Cited: 31
B2B customer journeys: Conceptualization and an integrative framework
Arttu Purmonen, Elina Jaakkola, Harri Terho
Industrial Marketing Management (2023) Vol. 113, pp. 74-87
Open Access | Times Cited: 31
Digitalizing customer journeys in B2B markets
Lisa Lundin, Daniel Kindström
Journal of Business Research (2023) Vol. 157, pp. 113639-113639
Open Access | Times Cited: 22
Editorial: Written by ChatGPT, illustrated by Midjourney: generative AI for content marketing
Risqo M. Wahid, Joel Mero, Paavo Ritala
Asia Pacific Journal of Marketing and Logistics (2023) Vol. 35, Iss. 8, pp. 1813-1822
Open Access | Times Cited: 22
Digital content marketing on social media along the B2B customer journey: The effect of timely content delivery on customer engagement
Anna Salonen, Joel Mero, Juha Munnukka, et al.
Industrial Marketing Management (2024) Vol. 118, pp. 12-26
Open Access | Times Cited: 12
Big data analytics capability, marketing agility, and firm performance: a conceptual framework
Mikko Vesterinen, Joel Mero, Mika Skippari
The Journal of Marketing Theory and Practice (2024), pp. 1-21
Open Access | Times Cited: 9
B2B influencer marketing: Conceptualization and four managerial strategies
Joel Mero, Heini Vanninen, Joona Keränen
Industrial Marketing Management (2022) Vol. 108, pp. 79-93
Open Access | Times Cited: 36
Enjoy to read and enjoy to shop: An investigation on the impact of product information presentation on purchase intention in digital content marketing
Liu Fan, Yawei Wang, Jian Mou
Journal of Retailing and Consumer Services (2023) Vol. 76, pp. 103594-103594
Closed Access | Times Cited: 17
Representing Groups of Students as Personas: A Systematic Review of Persona Creation, Application, and Trends in the Educational Domain
Ali Farooq, Amani Alabed, Pilira Stella Msefula, et al.
Computers and Education Open (2025), pp. 100242-100242
Open Access
Predictive Analytics Solution for Digital Capabilities Identification Towards Business Performance Improvement
Iman Raeesi Vanani, Mohammad Taghi Taghavifard, Mohammad Amin Yalpanian
SN Computer Science (2025) Vol. 6, Iss. 1
Closed Access
Acquiring Trust in the Digital Age: The Potential of Social Media to Boost Small and Medium-Sized Businesses’ Competitiveness
Paramita Bhattacharya, Samuel Ayertey, Kenneth Appiah, et al.
(2025), pp. 35-53
Closed Access
Unlocking Retail Insights: Predictive Modeling and Customer Segmentation Through Data Analytics
Juan Tang
Journal of theoretical and applied electronic commerce research (2025) Vol. 20, Iss. 2, pp. 59-59
Open Access
AI, human or a blend? How the educational content creator influences consumer engagement and brand-related outcomes
Roberta De Cicco, Barbara Francioni, Ilaria Curina, et al.
Journal of Services Marketing (2025) Vol. 39, Iss. 10, pp. 52-70
Closed Access
Can Masstige brands be introduced in the B2B markets? An exploratory study
Victor Saha, Manish Das, Justin Paul
Industrial Marketing Management (2023) Vol. 114, pp. 32-46
Closed Access | Times Cited: 12
What is the connection between Fintechs’ video marketing and their vulnerable customers’ brand engagement during crises?
Δαμιανός Π. Σακάς, Nikolaos T. Giannakopoulos, Marina C. Terzi, et al.
International Journal of Bank Marketing (2023) Vol. 42, Iss. 6, pp. 1313-1347
Closed Access | Times Cited: 11
Understanding B2B customer journeys for complex digital services: The case of cloud computing
Claas Terpoorten, Jan F. Klein, Katrin Merfeld
Industrial Marketing Management (2024) Vol. 119, pp. 178-192
Open Access | Times Cited: 4
Exploring the Influence of Digital Marketing Strategies on Enhancing Customer Satisfaction in Contemporary Business Environments
Jassim Ahmad Al-Gasawneh, Malek Alsoud, Zead M. Alhawamdeh, et al.
(2024), pp. 1-7
Closed Access | Times Cited: 4
Challenges and Prospects ofValue-Based Healthcare in Brazil
Cássia Rita Pereira da Veiga, Youakim Saliba, Luciana Faluba Damázio, et al.
SAGE Open (2025) Vol. 15, Iss. 1
Open Access
Innovative Digital Marketing Strategies for Promoting Polymer Courses in Private Higher Education Institutions
Rajiv Gupta, Hari Shankar Shyam, Vidushi Nain, et al.
Macromolecular Symposia (2025) Vol. 414, Iss. 2
Closed Access
Influence of Digital Marketing Strategies on Purchase Intention
Janine M. Pinca, Froilan Labausa, Nancy Cruda
Canadian Journal of Business and Information Studies (2024), pp. 73-90
Open Access | Times Cited: 3
Leading Logistics Firms’ Re-Engineering through the Optimization of the Customer’s Social Media and Website Activity
Δαμιανός Π. Σακάς, Dimitrios P. Reklitis, Marina C. Terzi
Electronics (2023) Vol. 12, Iss. 11, pp. 2443-2443
Open Access | Times Cited: 8
An integrated framework of digital content marketing implementation: an exploration of antecedents, processes, and consequences
Mona Jami Pour, Zahra Karimi
Kybernetes (2023) Vol. 53, Iss. 11, pp. 4522-4546
Closed Access | Times Cited: 7
Women's happiness and brand content marketing
Sofía Blanco-Moreno, Aroa Costa-Feito, Carmen Rodríguez Santos, et al.
Management Decision (2023) Vol. 62, Iss. 2, pp. 450-470
Closed Access | Times Cited: 6
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