OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Market-shaping strategies: A conceptual framework for generating market outcomes
Alexander Flaig, Daniel Kindström, Mikael Ottosson
Industrial Marketing Management (2021) Vol. 96, pp. 254-266
Open Access | Times Cited: 55

Showing 1-25 of 55 citing articles:

Changing the market for a sustainable innovation
Outi Keränen, Tuula Lehtimäki, Hanna Komulainen, et al.
Industrial Marketing Management (2022) Vol. 108, pp. 108-121
Open Access | Times Cited: 29

Digital technology as market shaper: A typology of digital technology roles for shaping markets
Judith Helmer, Joelle Hawa, Carolin Plewa
Electronic Markets (2025) Vol. 35, Iss. 1
Closed Access

Establishing Sustainable Access to Quality Uterotonics in Kano, Lagos and Niger States—A Supply Chain Perspective
Eba Ajima, Chukwunonso Nwaokorie, Naanma Kangkum, et al.
The International Journal of Health Planning and Management (2025)
Open Access

Using dynamic capabilities to shape markets for alternative technologies: A comparative case study of automotive incumbents
Viktor Werner, Alexander Flaig, Thomas Magnusson, et al.
Environmental Innovation and Societal Transitions (2021) Vol. 42, pp. 12-26
Open Access | Times Cited: 31

Market-shaping roles – Exploring actor roles in the shaping of the Swedish market for liquefied gas
Alexander Flaig, Mikael Ottosson
Industrial Marketing Management (2022) Vol. 104, pp. 68-84
Open Access | Times Cited: 19

Exploring the future of market driving: A dialogue with marketing thought leaders
Fiona Schweitzer, Stacey L. Malek, Shikhar Sarin
Industrial Marketing Management (2023) Vol. 113, pp. 277-294
Closed Access | Times Cited: 12

Dynamics in the evolution of circular sourcing strategies: Evidence from German frontrunners sourcing for recycled plastics
Emma Gothár, Heiner Schanz
Journal of Cleaner Production (2024) Vol. 435, pp. 140561-140561
Open Access | Times Cited: 4

Market shaping triad: how BOP producer firms manage market shaping in resource-constrained environments
Sandeep Kumar Rawat, Ramendra Singh
The Journal of Marketing Theory and Practice (2025), pp. 1-22
Closed Access

CSR, Risk Management Practices, and Performance Outcomes: An Empirical Investigation of Firms in Different Industries
Nitya P. Singh, Paul Hong
Journal of risk and financial management (2023) Vol. 16, Iss. 2, pp. 69-69
Open Access | Times Cited: 10

Toward an integrative theory of marketing
Atul Parvatiyar, Jagdish N. Sheth
AMS Review (2021) Vol. 11, Iss. 3-4, pp. 432-445
Closed Access | Times Cited: 22

Market-shaping phases—a qualitative meta-analysis and conceptual framework
Alexander Flaig, Daniel Kindström, Mikael Ottosson
AMS Review (2021) Vol. 11, Iss. 3-4, pp. 354-374
Open Access | Times Cited: 20

Why shape a market? Empirical evidence on the prominent firm-level and market-level outcomes of market-driving strategy
Vlasis Stathakopoulos, Konstantinos G. Kottikas, Grigorios Painesis, et al.
Journal of Business Research (2021) Vol. 139, pp. 1240-1254
Closed Access | Times Cited: 19

Shaping market systems for social change in emerging economies
Franziska Kullak, Julia A. Fehrer, Jonathan J. Baker, et al.
Industrial Marketing Management (2021) Vol. 100, pp. 19-35
Closed Access | Times Cited: 18

Smart Sustainable Marketing and Emerging Technologies: Evidence from the Greek Business Market
Stavros Kalogiannidis, Dimitrios Kalfas, Efstratios Loizou, et al.
Sustainability (2023) Vol. 16, Iss. 1, pp. 312-312
Open Access | Times Cited: 7

Disruptive market-shaping processes: Exploring market formation for autonomous vehicle solutions
Håkon Osland Sandvik, David Sjödin, Vinit Parida, et al.
Industrial Marketing Management (2024) Vol. 120, pp. 216-233
Open Access | Times Cited: 2

Taking stock of shaping strategies: From firms driving markets for business performance to diverse actors shaping systems for sustainability
Kaj Storbacka, Suvi Nenonen, Linda D. Peters, et al.
Industrial Marketing Management (2022) Vol. 107, pp. A1-A10
Closed Access | Times Cited: 12

Contextual agility informing market shaping
Anders Liljenberg
Industrial Marketing Management (2022) Vol. 102, pp. 229-239
Open Access | Times Cited: 10

Delineating the fuzzy front end of market shaping
Daniel Kindström, Hannu Makkonen, Valtteri Kaartemo
Industrial Marketing Management (2023) Vol. 112, pp. 51-59
Open Access | Times Cited: 5

Drivers or passengers? A taxonomy of multinationals’ approaches to corporate social responsibility implementation in developing markets
Veronika Tarnovskaya, Daniel Tolstoy, Sara Melén Hånell
International Marketing Review (2022) Vol. 39, Iss. 7, pp. 1-24
Open Access | Times Cited: 8

Market driving: Some directions for future research
Ajay K. Kohli, Bernard J. Jaworski
Industrial Marketing Management (2023) Vol. 113, pp. 348-351
Closed Access | Times Cited: 4

Market shaping MNCs in emerging markets - stakeholder engagement and the role of embeddedness
Janina Schaumann, Veronika Tarnovskaya
Industrial Marketing Management (2023) Vol. 114, pp. 64-79
Open Access | Times Cited: 4

Exploring power strategies for transformation in a service-ecosystem
Johannes Hogg
Journal of Service Theory and Practice (2023) Vol. 34, Iss. 3, pp. 399-419
Closed Access | Times Cited: 4

Deepening Insights Into Social Entrepreneurship by Leveraging Service-Dominant Logic
Jonathan J. Baker, Chamindika Weerakoon
Journal of Social Entrepreneurship (2024), pp. 1-32
Open Access | Times Cited: 1

Evolving market-shaping strategies to boost access to essential medical products in developing countries with HIV self-testing as a case study
Jian Yang, Xiangning Feng, Shuduo Zhou, et al.
Global Health Research and Policy (2023) Vol. 8, Iss. 1
Open Access | Times Cited: 3

The micro dynamics of participation in collective market work: The case of Community-Supported Agriculture in France
Ahmed Benmecheddal, Arthur Nguyen, Nil Özçağlar–Toulouse
Journal of Business Research (2022) Vol. 157, pp. 113559-113559
Open Access | Times Cited: 5

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