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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Should tweets differ for B2B and B2C? An analysis of Fortune 500 companies' Twitter communications
Kunal Swani, Brian P. Brown, George R. Milne
Industrial Marketing Management (2014) Vol. 43, Iss. 5, pp. 873-881
Closed Access | Times Cited: 283

Showing 1-25 of 283 citing articles:

Social media engagement behavior
Rebecca Dolan, Jodie Conduit, Catherine Frethey‐Bentham, et al.
European Journal of Marketing (2019) Vol. 53, Iss. 10, pp. 2213-2243
Closed Access | Times Cited: 376
What messages to post? Evaluating the popularity of social media communications in business versus consumer markets
Kunal Swani, George R. Milne, Brian P. Brown, et al.
Industrial Marketing Management (2016) Vol. 62, pp. 77-87
Closed Access | Times Cited: 303
A comparison of social media marketing between B2B, B2C and mixed business models
Severina Iankova, Iain Davies, Chris Archer‐Brown, et al.
Industrial Marketing Management (2018) Vol. 81, pp. 169-179
Open Access | Times Cited: 288
How social media applications affect B2B communication and improve business performance in SMEs
William Y.C. Wang, David J. Pauleen, Tingting Zhang
Industrial Marketing Management (2016) Vol. 54, pp. 4-14
Closed Access | Times Cited: 280
The use of social media in sales: Individual and organizational antecedents, and the role of customer engagement in social media
Rodrigo Guesalaga
Industrial Marketing Management (2015) Vol. 54, pp. 71-79
Closed Access | Times Cited: 252
Influencer Marketing Effectiveness
Fine F. Leung, Flora F. Gu, Yiwei Li, et al.
Journal of Marketing (2022) Vol. 86, Iss. 6, pp. 93-115
Open Access | Times Cited: 228
The digital marketing capabilities gap
Dennis Herhausen, Dario Miočević, Robert E. Morgan, et al.
Industrial Marketing Management (2020) Vol. 90, pp. 276-290
Open Access | Times Cited: 227
Social media use in B2b sales and its impact on competitive intelligence collection and adaptive selling: Examining the role of learning orientation as an enabler
Omar S. Itani, Raj Agnihotri, Rebecca Dingus
Industrial Marketing Management (2017) Vol. 66, pp. 64-79
Closed Access | Times Cited: 218
Tensions and ties in social media networks: Towards a model of understanding business relationship development and business performance enhancement through the use of LinkedIn
Sarah Quinton, Damien Wilson
Industrial Marketing Management (2016) Vol. 54, pp. 15-24
Closed Access | Times Cited: 211
Customer relationship management capabilities and social media technology use: Consequences on firm performance
Florin Sabin Foltean, Simona Mihaela Trif, Daniela Liliana Tuleu
Journal of Business Research (2018) Vol. 104, pp. 563-575
Closed Access | Times Cited: 190
Content strategies and audience response on Facebook brand pages
Wondwesen Tafesse
Marketing Intelligence & Planning (2015) Vol. 33, Iss. 6, pp. 927-943
Closed Access | Times Cited: 179
Social Media Adoption, Usage And Impact In Business-To-Business (B2B) Context: A State-Of-The-Art Literature Review
Yogesh K. Dwivedi, Elvira Ismagilova, Nripendra P. Rana, et al.
Information Systems Frontiers (2021) Vol. 25, Iss. 3, pp. 971-993
Open Access | Times Cited: 174
An experiential model of consumer engagement in social media
Wondwesen Tafesse
Journal of Product & Brand Management (2016) Vol. 25, Iss. 5, pp. 424-434
Closed Access | Times Cited: 170
Strategic use of social media within business-to-business (B2B) marketing: A systematic literature review
Severina Cartwright, Hongfei Liu, Chris Raddats
Industrial Marketing Management (2021) Vol. 97, pp. 35-58
Open Access | Times Cited: 162
In pursuit of an effective B2B digital marketing strategy in an emerging market
Valter Afonso Vieira, Marcos Inácio Severo de Almeida, Raj Agnihotri, et al.
Journal of the Academy of Marketing Science (2019) Vol. 47, Iss. 6, pp. 1085-1108
Closed Access | Times Cited: 158
Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches
Venkatesh Shankar, Dhruv Grewal, Sarang Sunder, et al.
International Journal of Research in Marketing (2021) Vol. 39, Iss. 2, pp. 541-565
Closed Access | Times Cited: 135
Marketing Strategies on Social Media Platforms
Albérico Travassos Rosário, Joana Carmo Dias
International Journal of E-Business Research (2023) Vol. 19, Iss. 1, pp. 1-25
Open Access | Times Cited: 50
Social media research in the industrial marketing field: Review of literature and future research directions
Jari Salo
Industrial Marketing Management (2017) Vol. 66, pp. 115-129
Closed Access | Times Cited: 166
Usability perspective on social media sites' adoption in the B2B context
Ewelina Lacka, Alain Yee‐Loong Chong
Industrial Marketing Management (2016) Vol. 54, pp. 80-91
Open Access | Times Cited: 160
The impact of social media on resource mobilisation in entrepreneurial firms
Conor Drummond, Helen McGrath, Thomas O’Toole
Industrial Marketing Management (2017) Vol. 70, pp. 68-89
Open Access | Times Cited: 131
Digital engagement strategies and tactics in social media marketing
Conor Drummond, Thomas O’Toole, Helen McGrath
European Journal of Marketing (2020) Vol. 54, Iss. 6, pp. 1247-1280
Open Access | Times Cited: 125
Social media, customer engagement and advocacy
C.M. Sashi, Gina Brynildsen, Anil Bilgihan
International Journal of Contemporary Hospitality Management (2019) Vol. 31, Iss. 3, pp. 1247-1272
Closed Access | Times Cited: 119
Social media brand building strategies in B2B companies
Timothy Cawsey, Jennifer Rowley
Marketing Intelligence & Planning (2016) Vol. 34, Iss. 6, pp. 754-776
Closed Access | Times Cited: 112
Strengthening B2B brands by signalling environmental sustainability and managing customer relationships
Mahdi Vesal, Vida Siahtiri, Aron O’Cass
Industrial Marketing Management (2020) Vol. 92, pp. 321-331
Closed Access | Times Cited: 109
Consumer Engagement with Brand Posts on Social Media in Consecutive Stages of the Customer Journey
Joris Demmers, Jesse Weltevreden, Willemijn van Dolen
International Journal of Electronic Commerce (2020) Vol. 24, Iss. 1, pp. 53-77
Closed Access | Times Cited: 108
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