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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

The future of marketing
Roland T. Rust
International Journal of Research in Marketing (2019) Vol. 37, Iss. 1, pp. 15-26
Closed Access | Times Cited: 246

Showing 1-25 of 246 citing articles:

A strategic framework for artificial intelligence in marketing
Ming‐Hui Huang, Roland T. Rust
Journal of the Academy of Marketing Science (2020) Vol. 49, Iss. 1, pp. 30-50
Open Access | Times Cited: 820
Machine learning and AI in marketing – Connecting computing power to human insights
Liye Ma, Baohong Sun
International Journal of Research in Marketing (2020) Vol. 37, Iss. 3, pp. 481-504
Closed Access | Times Cited: 416
The evolving role of artificial intelligence in marketing: A review and research agenda
Božidar Vlačić, Leonardo Corbo, Susana Costa e Silva, et al.
Journal of Business Research (2021) Vol. 128, pp. 187-203
Open Access | Times Cited: 364
Algorithmic bias in data-driven innovation in the age of AI
Shahriar Akter, Grace McCarthy, Shahriar Sajib, et al.
International Journal of Information Management (2021) Vol. 60, pp. 102387-102387
Closed Access | Times Cited: 254
An integrated artificial intelligence framework for knowledge creation and B2B marketing rational decision making for improving firm performance
Surajit Bag, Shivam Gupta, Ajay Kumar, et al.
Industrial Marketing Management (2020) Vol. 92, pp. 178-189
Open Access | Times Cited: 245
AI Customer Service: Task Complexity, Problem-Solving Ability, and Usage Intention
Yingzi Xu, Chih-Hui Shieh, Patrick van Esch, et al.
Australasian Marketing Journal (AMJ) (2020) Vol. 28, Iss. 4, pp. 189-199
Open Access | Times Cited: 211
Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective
Erik Hermann
Journal of Business Ethics (2021) Vol. 179, Iss. 1, pp. 43-61
Open Access | Times Cited: 187
“In A.I. we trust?” The effects of parasocial interaction and technopian versus luddite ideological views on chatbot-based customer relationship management in the emerging “feeling economy”
Seounmi Youn, Seung‐A Annie Jin
Computers in Human Behavior (2021) Vol. 119, pp. 106721-106721
Closed Access | Times Cited: 185
Retailing and retailing research in the age of big data analytics
Marnik G. Dekimpe
International Journal of Research in Marketing (2019) Vol. 37, Iss. 1, pp. 3-14
Open Access | Times Cited: 167
Examining artificial intelligence (AI) technologies in marketing via a global lens: Current trends and future research opportunities
Praveen K. Kopalle, Manish Gangwar, Andreas Kaplan, et al.
International Journal of Research in Marketing (2021) Vol. 39, Iss. 2, pp. 522-540
Open Access | Times Cited: 158
Three decades of research on loyalty programs: A literature review and future research agenda
Yanyan Chen, Timo Mandler, Lars Meyer‐Waarden
Journal of Business Research (2020) Vol. 124, pp. 179-197
Closed Access | Times Cited: 152
The effect of AI-based CRM on organization performance and competitive advantage: An empirical analysis in the B2B context
Sheshadri Chatterjee, Nripendra P. Rana, Kuttimani Tamilmani, et al.
Industrial Marketing Management (2021) Vol. 97, pp. 205-219
Closed Access | Times Cited: 140
Artificial intelligence in customer relationship management: literature review and future research directions
Cristina Ledro, Anna Nosella, Andrea Vinelli
Journal of Business and Industrial Marketing (2022) Vol. 37, Iss. 13, pp. 48-63
Open Access | Times Cited: 114
Algorithmic bias in machine learning-based marketing models
Shahriar Akter, Yogesh K. Dwivedi, Shahriar Sajib, et al.
Journal of Business Research (2022) Vol. 144, pp. 201-216
Open Access | Times Cited: 109
Emergence in marketing: an institutional and ecosystem framework
Stephen L. Vargo, Linda D. Peters, Hans Kjellberg, et al.
Journal of the Academy of Marketing Science (2022) Vol. 51, Iss. 1, pp. 2-22
Open Access | Times Cited: 109
Artificial intelligence-enabled personalization in interactive marketing: a customer journey perspective
Youjiang Gao, Hongfei Liu
Journal of Research in Interactive Marketing (2022) Vol. 17, Iss. 5, pp. 663-680
Open Access | Times Cited: 107
Learning from Data: An Empirics-First Approach to Relevant Knowledge Generation
Peter N. Golder, Marnik G. Dekimpe, Jake An, et al.
Journal of Marketing (2022) Vol. 87, Iss. 3, pp. 319-336
Open Access | Times Cited: 96
Evolving brand boundaries and expectations: looking back on brand equity, brand loyalty, and brand image research to move forward
Denise Linda Parris, Francisco Guzmán
Journal of Product & Brand Management (2022) Vol. 32, Iss. 2, pp. 191-234
Closed Access | Times Cited: 88
Machine learning in marketing: A literature review, conceptual framework, and research agenda
Eric W.T. Ngai, Yuanyuan Wu
Journal of Business Research (2022) Vol. 145, pp. 35-48
Closed Access | Times Cited: 83
Artificial Intelligence and Machine Learning: Exploring drivers, barriers, and future developments in marketing management
Gioia V. Volkmar, Peter Mathias Fischer, Sven Reinecke
Journal of Business Research (2022) Vol. 149, pp. 599-614
Open Access | Times Cited: 76
Artificial intelligence focus and firm performance
Sagarika Mishra, Michael T. Ewing, Holly B. Cooper
Journal of the Academy of Marketing Science (2022) Vol. 50, Iss. 6, pp. 1176-1197
Open Access | Times Cited: 70
AI and digitalization in relationship management: Impact of adopting AI-embedded CRM system
Sheshadri Chatterjee, Ranjan Chaudhuri, Demetris Vrontis
Journal of Business Research (2022) Vol. 150, pp. 437-450
Closed Access | Times Cited: 69
Artificial Intelligence and Economic Development: An Evolutionary Investigation and Systematic Review
Yong Qin, Zeshui Xu, Xinxin Wang, et al.
Journal of the Knowledge Economy (2023) Vol. 15, Iss. 1, pp. 1736-1770
Open Access | Times Cited: 52
Artificial intelligence in interactive marketing: a conceptual framework and research agenda
James W. Peltier, Andrew J. Dahl, John A. Schibrowsky
Journal of Research in Interactive Marketing (2023) Vol. 18, Iss. 1, pp. 54-90
Closed Access | Times Cited: 52
The impact of artificial intelligence in marketing on the performance of business organizations: evidence from SMEs in an emerging economy
Kwabena Abrokwah-Larbi, Yaw Awuku-Larbi
Journal of Entrepreneurship in Emerging Economies (2023) Vol. 16, Iss. 4, pp. 1090-1117
Closed Access | Times Cited: 51
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