Open Access Helper

OpenAlex Citation Counts

OpenAlex Citations Logo

OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Virtual reality, real reactions?: Comparing consumers' perceptions and shopping orientation across physical and virtual-reality retail stores
Gabriele Pizzi, Daniele Scarpi, Marco Pichierri, et al.
Computers in Human Behavior (2019) Vol. 96, pp. 1-12
Open Access | Times Cited: 202

Showing 1-25 of 202 citing articles:

Competing during a pandemic? Retailers’ ups and downs during the COVID-19 outbreak
Eleonora Pantano, Gabriele Pizzi, Daniele Scarpi, et al.
Journal of Business Research (2020) Vol. 116, pp. 209-213
Open Access | Times Cited: 650
Virtual and augmented reality: Advancing research in consumer marketing
Michel Wedel, José Enrique Bigné Alcañiz, Jie Zhang
International Journal of Research in Marketing (2020) Vol. 37, Iss. 3, pp. 443-465
Closed Access | Times Cited: 375
Immersive virtual reality in the age of the Metaverse: A hybrid-narrative review based on the technology affordance perspective
Ersin Dincelli, Alper Yayla
The Journal of Strategic Information Systems (2022) Vol. 31, Iss. 2, pp. 101717-101717
Closed Access | Times Cited: 314
The influence of e-customer satisfaction, e-trust and perceived value on consumer's repurchase intention in B2C e-commerce segment
Miao Miao, Tariq Jalees, Syed Imran Zaman, et al.
Asia Pacific Journal of Marketing and Logistics (2021) Vol. 34, Iss. 10, pp. 2184-2206
Closed Access | Times Cited: 195
Shopping in virtual reality: A literature review and future agenda
Nannan Xi, Juho Hamari
Journal of Business Research (2021) Vol. 134, pp. 37-58
Open Access | Times Cited: 193
Digital servitization value co-creation framework for AI services: a research agenda for digital transformation in financial service ecosystems
Elizabeth H. Manser Payne, Andrew J. Dahl, James W. Peltier
Journal of Research in Interactive Marketing (2021) Vol. 15, Iss. 2, pp. 200-222
Closed Access | Times Cited: 155
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Tim Hilken, Mathew Chylinski, Debbie Keeling, et al.
Psychology and Marketing (2021) Vol. 39, Iss. 3, pp. 495-507
Open Access | Times Cited: 111
Metaverse Meets Branding: Examining Consumer Responses to Immersive Brand Experiences
Apiradee Wongkitrungrueng, Lokweetpun Suprawan
International Journal of Human-Computer Interaction (2023) Vol. 40, Iss. 11, pp. 2905-2924
Closed Access | Times Cited: 101
Using augmented reality to reduce cognitive dissonance and increase purchase intention
Sergio Barta, Raquel Gurrea, Carlos Flavián
Computers in Human Behavior (2022) Vol. 140, pp. 107564-107564
Open Access | Times Cited: 78
Consumer switching behavior to an augmented reality (AR) beauty product application: Push-pull mooring theory framework
Aditya Nugroho, Wei‐Tsong Wang
Computers in Human Behavior (2023) Vol. 142, pp. 107646-107646
Closed Access | Times Cited: 64
Acceptance of the metaverse: a laboratory experiment on augmented and virtual reality shopping
Nannan Xi, Juan Chen, Filipe Gama, et al.
Internet Research (2024) Vol. 34, Iss. 7, pp. 82-117
Open Access | Times Cited: 26
Examining the moderating effects of shopping orientation, product knowledge and involvement on the effectiveness of Virtual Reality (VR) retail environment
Yunen Zhang, Wei Shao, Sara Quach, et al.
Journal of Retailing and Consumer Services (2024) Vol. 78, pp. 103713-103713
Open Access | Times Cited: 20
Consumer behavior in immersive virtual reality retail environments: A systematic literature review using the stimuli‐organisms‐responses (S‐O‐r) model
Aysu Erensoy, Anuradha Mathrani, Alexander Schnack, et al.
Journal of Consumer Behaviour (2024) Vol. 23, Iss. 6, pp. 2781-2811
Open Access | Times Cited: 18
Unlocking the potential of AI: Enhancing consumer engagement in the beauty and cosmetic product purchases
Debarun Chakraborty, Aruna Polisetty, G Sowmya, et al.
Journal of Retailing and Consumer Services (2024) Vol. 79, pp. 103842-103842
Closed Access | Times Cited: 15
Effects of physical, non-immersive virtual, and immersive virtual store environments on consumers' perceptions and purchase behavior
Cindy Lombart, Elena Millan, Jean‐Marie Normand, et al.
Computers in Human Behavior (2020) Vol. 110, pp. 106374-106374
Open Access | Times Cited: 114
Digital humans in fashion: Will consumers interact?
Emmanuel Sirimal Silva, Francesca Bonetti
Journal of Retailing and Consumer Services (2020) Vol. 60, pp. 102430-102430
Open Access | Times Cited: 113
Cognitive Dissonance in Technology Adoption: A Study of Smart Home Users
Davit Marikyan, Savvas Papagiannidis, Eleftherios Alamanos
Information Systems Frontiers (2020) Vol. 25, Iss. 3, pp. 1101-1123
Open Access | Times Cited: 91
Privacy threats with retail technologies: A consumer perspective
Gabriele Pizzi, Daniele Scarpi
Journal of Retailing and Consumer Services (2020) Vol. 56, pp. 102160-102160
Open Access | Times Cited: 90
Branding in the time of virtual reality: Are virtual store brand perceptions real?
Gabriele Pizzi, Virginia Vannucci, Gaetano Aiello
Journal of Business Research (2019) Vol. 119, pp. 502-510
Open Access | Times Cited: 80
Virtual is so real! Consumers' evaluation of product packaging in virtual reality
Generoso Branca, Riccardo Resciniti, Sandra María Correia Loureiro
Psychology and Marketing (2022) Vol. 40, Iss. 3, pp. 596-609
Open Access | Times Cited: 68
Exploring the metaverse in the digital economy: an overview and research framework
Xusen Cheng, Shuang Zhang, Shixuan Fu, et al.
Journal of Electronic Business & Digital Economics (2022) Vol. 1, Iss. 1/2, pp. 206-224
Open Access | Times Cited: 60
Employees' perceptions of chatbots in B2B marketing: Affordances vs. disaffordances
Xiaolin Lin, Bin Shao, Xuequn Wang
Industrial Marketing Management (2021) Vol. 101, pp. 45-56
Closed Access | Times Cited: 59
Surfing in virtual reality: An application of extended technology acceptance model with flow theory
Yu‐Chih Huang, Ling-Ni Li, Hsiao‐Yun Lee, et al.
Computers in Human Behavior Reports (2022) Vol. 9, pp. 100252-100252
Open Access | Times Cited: 45
Driving Consumer Value Co-creation and Purchase Intention by Social Media Advertising Value
Ali Hussain, Ding Hooi Ting, Muhammad Mazhar
Frontiers in Psychology (2022) Vol. 13
Open Access | Times Cited: 40
Immersive technologies and consumer behavior: A systematic review of two decades of research
Anupama Ambika, Hyunju Shin, Varsha Jain
Australian Journal of Management (2023)
Closed Access | Times Cited: 34
Page 1 - Next Page

Scroll to top