
OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!
If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.
Requested Article:
Effectiveness of engagement initiatives across engagement platforms: A meta-analysis
Markus Blut, Viktorija Kulikovskaja, Marco Hubert, et al.
Journal of the Academy of Marketing Science (2023) Vol. 51, Iss. 5, pp. 941-965
Open Access | Times Cited: 27
Markus Blut, Viktorija Kulikovskaja, Marco Hubert, et al.
Journal of the Academy of Marketing Science (2023) Vol. 51, Iss. 5, pp. 941-965
Open Access | Times Cited: 27
Showing 1-25 of 27 citing articles:
Consumer engagement with AI‐powered voice assistants: A behavioral reasoning perspective
Fulya Açikgöz, Rodrigo Perez‐Vega, Fevzi Okumuş, et al.
Psychology and Marketing (2023) Vol. 40, Iss. 11, pp. 2226-2243
Open Access | Times Cited: 36
Fulya Açikgöz, Rodrigo Perez‐Vega, Fevzi Okumuş, et al.
Psychology and Marketing (2023) Vol. 40, Iss. 11, pp. 2226-2243
Open Access | Times Cited: 36
Driving marketing outcomes through social media-based customer engagement
Viktorija Kulikovskaja, Marco Hubert, Klaus G. Grunert, et al.
Journal of Retailing and Consumer Services (2023) Vol. 74, pp. 103445-103445
Open Access | Times Cited: 31
Viktorija Kulikovskaja, Marco Hubert, Klaus G. Grunert, et al.
Journal of Retailing and Consumer Services (2023) Vol. 74, pp. 103445-103445
Open Access | Times Cited: 31
Generative AI in innovation and marketing processes: A roadmap of research opportunities
Paola Cillo, Gaia Rubera
Journal of the Academy of Marketing Science (2024)
Open Access | Times Cited: 9
Paola Cillo, Gaia Rubera
Journal of the Academy of Marketing Science (2024)
Open Access | Times Cited: 9
How and when does digitalization influence export performance? A meta-analysis of its consequences and contingencies
Y.‐G. Dong, Xinming He, Markus Blut
International Marketing Review (2024) Vol. 41, Iss. 6, pp. 1388-1413
Open Access | Times Cited: 6
Y.‐G. Dong, Xinming He, Markus Blut
International Marketing Review (2024) Vol. 41, Iss. 6, pp. 1388-1413
Open Access | Times Cited: 6
Influencer marketing effectiveness: A meta-analytic review
Meizhi Pan, Markus Blut, Arezou Ghiassaleh, et al.
Journal of the Academy of Marketing Science (2024)
Open Access | Times Cited: 6
Meizhi Pan, Markus Blut, Arezou Ghiassaleh, et al.
Journal of the Academy of Marketing Science (2024)
Open Access | Times Cited: 6
AR atmospherics and virtual social presence impacts on customer experience and customer engagement behaviours
Ni Zeng, Daniella Ryding, Gianpaolo Vignali, et al.
International Journal of Retail & Distribution Management (2024)
Closed Access | Times Cited: 5
Ni Zeng, Daniella Ryding, Gianpaolo Vignali, et al.
International Journal of Retail & Distribution Management (2024)
Closed Access | Times Cited: 5
How do omnichannel customer experiences affect customer engagement? Theory and empirical validation
Syed Mahmudur Rahman, Jamie Carlson, Siegfried P. Gudergan, et al.
Journal of Business Research (2025) Vol. 189, pp. 115196-115196
Open Access
Syed Mahmudur Rahman, Jamie Carlson, Siegfried P. Gudergan, et al.
Journal of Business Research (2025) Vol. 189, pp. 115196-115196
Open Access
Enhancing individuals’ engagement in marine recreational sport activities: from an institutional perspective
Minghuan Shou, Jiawei Xu
Frontiers in Marine Science (2025) Vol. 12
Open Access
Minghuan Shou, Jiawei Xu
Frontiers in Marine Science (2025) Vol. 12
Open Access
Owing to interactivity: a meta-analysis on consumer-brand responses in the digital context
Xiaojun Fan, Huiyao Li, Xinyu Jiang
Journal of Research in Interactive Marketing (2025)
Closed Access
Xiaojun Fan, Huiyao Li, Xinyu Jiang
Journal of Research in Interactive Marketing (2025)
Closed Access
Leveraging social media marketing and AI to enhance social performance in women-led microenterprises
Omaya Kuran, Lara Khabbaz
Journal of Marketing Communications (2025), pp. 1-26
Closed Access
Omaya Kuran, Lara Khabbaz
Journal of Marketing Communications (2025), pp. 1-26
Closed Access
Exploring Customer Engagement in Social Commerce: A Literature Review of Frameworks, Pathways, and Emerging Trends
Ghaith Abdulridha Mubdir, Sharizal Hashim, Abu Hanifah Ayob, et al.
Engineering Technology & Applied Science Research (2025) Vol. 15, Iss. 2, pp. 20601-20608
Open Access
Ghaith Abdulridha Mubdir, Sharizal Hashim, Abu Hanifah Ayob, et al.
Engineering Technology & Applied Science Research (2025) Vol. 15, Iss. 2, pp. 20601-20608
Open Access
Share of time in omnichannel retailing: Definition and measurement
Syed Mahmudur Rahman, Jamie Carlson, Noman H. Chowdhury, et al.
Journal of Retailing (2025)
Open Access
Syed Mahmudur Rahman, Jamie Carlson, Noman H. Chowdhury, et al.
Journal of Retailing (2025)
Open Access
Service marketing mix and customer engagement: A meta-analysis
Sudeep Rohit, Kumar Rakesh Ranjan, G. Shainesh
Journal of Business Research (2025) Vol. 194, pp. 115363-115363
Closed Access
Sudeep Rohit, Kumar Rakesh Ranjan, G. Shainesh
Journal of Business Research (2025) Vol. 194, pp. 115363-115363
Closed Access
Management of Customer Relationships
Pratap Chandra Mandal
Advances in marketing, customer relationship management, and e-services book series (2024), pp. 172-194
Closed Access | Times Cited: 3
Pratap Chandra Mandal
Advances in marketing, customer relationship management, and e-services book series (2024), pp. 172-194
Closed Access | Times Cited: 3
Adaptive Marketing Strategies for Post-Conflict Reconstruction, Regional Development, and Sustainable Growth in Ukraine
Valentyna Prasol, Viktoriya Velichko, Giuseppe T. Cirella, et al.
Contributions to economics (2024), pp. 295-311
Closed Access | Times Cited: 2
Valentyna Prasol, Viktoriya Velichko, Giuseppe T. Cirella, et al.
Contributions to economics (2024), pp. 295-311
Closed Access | Times Cited: 2
Influencer self-disclosure practices on Instagram: A multi-country longitudinal study
Thales Bertaglia, Cătălina Goanță, Gerasimos Spanakis, et al.
Online Social Networks and Media (2024) Vol. 45, pp. 100298-100298
Open Access | Times Cited: 2
Thales Bertaglia, Cătălina Goanță, Gerasimos Spanakis, et al.
Online Social Networks and Media (2024) Vol. 45, pp. 100298-100298
Open Access | Times Cited: 2
Exploring the Boundaries of Success: A Literature Review and Research Agenda on Resource, Complementary, and Ecological Boundaries in Digital Platform Business Model Innovation
Mohammad Daradkeh
Informatics (2023) Vol. 10, Iss. 2, pp. 41-41
Open Access | Times Cited: 5
Mohammad Daradkeh
Informatics (2023) Vol. 10, Iss. 2, pp. 41-41
Open Access | Times Cited: 5
Let Me Engage You: Peer engagement behaviour on peer-to-peer platforms
Reza Marvi, Pantea Foroudi, Farbod Fakhreddin
International Journal of Hospitality Management (2023) Vol. 115, pp. 103600-103600
Open Access | Times Cited: 5
Reza Marvi, Pantea Foroudi, Farbod Fakhreddin
International Journal of Hospitality Management (2023) Vol. 115, pp. 103600-103600
Open Access | Times Cited: 5
Customer engagement behaviors on physical and virtual engagement platforms
Erik Winell, Jonas Nilsson, Erik Lundberg
Journal of Services Marketing (2023) Vol. 37, Iss. 10, pp. 35-50
Open Access | Times Cited: 5
Erik Winell, Jonas Nilsson, Erik Lundberg
Journal of Services Marketing (2023) Vol. 37, Iss. 10, pp. 35-50
Open Access | Times Cited: 5
It is a match! The effect of regulatory fit on new products recommendations
Junhui Zhang, M.S. Balaji, Jun Luo, et al.
Psychology and Marketing (2024) Vol. 41, Iss. 8, pp. 1882-1899
Open Access | Times Cited: 1
Junhui Zhang, M.S. Balaji, Jun Luo, et al.
Psychology and Marketing (2024) Vol. 41, Iss. 8, pp. 1882-1899
Open Access | Times Cited: 1
Evaluating Public Opinion on Sustainable Fashion in the Metaverse: A New Frontier for Consumer Engagement and Environmental Advocacy
Yuanbo Qi
(2024)
Open Access | Times Cited: 1
Yuanbo Qi
(2024)
Open Access | Times Cited: 1
The impact of digital CSR disclosure on customer trust and Engagement: The moderating role of consumer deontology and law obedience
Abdullah Abdulaziz Alhumud, Leonidas C. Leonidou, Weam Alarfaj, et al.
Journal of Business Research (2024) Vol. 186, pp. 115035-115035
Closed Access | Times Cited: 1
Abdullah Abdulaziz Alhumud, Leonidas C. Leonidou, Weam Alarfaj, et al.
Journal of Business Research (2024) Vol. 186, pp. 115035-115035
Closed Access | Times Cited: 1
Deep learning application for marketing engagement – its thematic evolution
Billy T.W. Yu, S. Liu
Journal of Research in Interactive Marketing (2024)
Closed Access | Times Cited: 1
Billy T.W. Yu, S. Liu
Journal of Research in Interactive Marketing (2024)
Closed Access | Times Cited: 1
Exploring the Impact of Employer Branding on Intention towards Job Application: The Mediating Role of Social Media
Ryan Basith Fasih Khan
Asian Journal of Economics Business and Accounting (2024) Vol. 24, Iss. 3, pp. 172-180
Open Access
Ryan Basith Fasih Khan
Asian Journal of Economics Business and Accounting (2024) Vol. 24, Iss. 3, pp. 172-180
Open Access
Backers’ Preferences in Crowdfunding Projects: Field Experiments Based on Project Characteristics
Ziyi Tian, Nianxin Wang
Lecture notes in business information processing (2024), pp. 49-61
Closed Access
Ziyi Tian, Nianxin Wang
Lecture notes in business information processing (2024), pp. 49-61
Closed Access