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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

How does consumer engagement evolve when brands post across multiple social media?
Vasu Unnava, Ashwin Aravindakshan
Journal of the Academy of Marketing Science (2021) Vol. 49, Iss. 5, pp. 864-881
Open Access | Times Cited: 66

Showing 1-25 of 66 citing articles:

How customer engagement in the live-streaming affects purchase intention and customer acquisition, E-tailer's perspective
Run Zheng, Zhuyuan Li, Sang-Gyun Na
Journal of Retailing and Consumer Services (2022) Vol. 68, pp. 103015-103015
Closed Access | Times Cited: 140
Investigating individual privacy within CBDC: A privacy calculus perspective
Abdul Jabbar, Ahmed Geebren, Zahid Hussain, et al.
Research in International Business and Finance (2022) Vol. 64, pp. 101826-101826
Open Access | Times Cited: 49
Antecedents and consequences of brand attachment: A literature review and research agenda
Jane Hemsley‐Brown
International Journal of Consumer Studies (2022) Vol. 47, Iss. 2, pp. 611-628
Closed Access | Times Cited: 45
Unrestricted factor analysis: A powerful alternative to confirmatory factor analysis
Jan‐Benedict E.M. Steenkamp, Alberto Maydeu‐Olivares
Journal of the Academy of Marketing Science (2022) Vol. 51, Iss. 1, pp. 86-113
Closed Access | Times Cited: 44
Shall brands create their own virtual influencers? A comprehensive study of 33 virtual influencers on Instagram
Zheng Shen
Humanities and Social Sciences Communications (2024) Vol. 11, Iss. 1
Open Access | Times Cited: 13
Elevating Customer Brand Advocacy Through Owned Social Media Content
Ari Irawan, Julian Ming-Sung Cheng
Journal of theoretical and applied electronic commerce research (2025) Vol. 20, Iss. 1, pp. 10-10
Open Access | Times Cited: 1
Does gamification effect customer brand engagement and co-creation during pandemic? A moderated-mediation analysis
Raouf Ahmad Rather, Shakir Hussain Parrey, Rafia Gulzar, et al.
Journal of Global Scholars of Marketing Science (2022) Vol. 33, Iss. 2, pp. 285-311
Closed Access | Times Cited: 29
Digital customer engagement: A systematic literature review and research agenda
Ritu Srivastava, Parul Gupta, Harish Kumar, et al.
Australian Journal of Management (2023), pp. 031289622311770-031289622311770
Closed Access | Times Cited: 17
How construal–regulatory mode fit increases social media sharing
Thuy Pham, Felix Septianto, Frank Mathmann, et al.
Journal of Consumer Psychology (2023) Vol. 33, Iss. 4, pp. 668-687
Open Access | Times Cited: 13
Digital consumer engagement in a social network: A literature review applying TCCM framework
Winee Saikia, Abhigyan Bhattacharjee
International Journal of Consumer Studies (2023) Vol. 48, Iss. 1
Open Access | Times Cited: 13
Environmental factors to maximize social media engagement: A comprehensive framework
Thomas Reimer
Journal of Retailing and Consumer Services (2023) Vol. 75, pp. 103458-103458
Open Access | Times Cited: 11
Engagement of the e-commerce industry in the US, according to Twitter in the period of the COVID-19 pandemic
Danyely Paredes-Corvalan, Claudia Pezoa-Fuentes, Genesis Silva-Rojas, et al.
Heliyon (2023) Vol. 9, Iss. 7, pp. e16881-e16881
Open Access | Times Cited: 11
Marketing innovations and digital technologies: A systematic review, proposed framework, and future research agenda
Gerard A. Athaide, Jaihyun Jeon, S. P. Raj, et al.
Journal of Product Innovation Management (2024)
Open Access | Times Cited: 4
Perceived Market Leadership and Customer Engagement for IT Companies in the Enterprise Software Market: Evaluating the Role of Social Media Marketing
Önder Kethüda, Rami Ayoubi
Journal of Business-to-Business Marketing (2025), pp. 1-20
Open Access
Media logic and educational micro-content: Presentational themes and approaches on TikTok
Jandy Luik, Dwi Setiawan, Ronald Hasudungan Irianto Sitindjak
The Communication Review (2025), pp. 1-27
Closed Access
Sustainable Indonesia's Digital Public Diplomacy: The Impact of Twitter Content on Engagement Metric
Iva Rachmawati, Hestutomo R. Kuncoro, Dyah Lupitasari
Journal of Lifestyle and SDGs Review (2025) Vol. 5, Iss. 2, pp. e03885-e03885
Closed Access
Investigating the opportunities and challenges influencing consumer purchase behaviors and media influence in online food ordering: a thematic analysis
Sudharshini Vasan, Akshat Aditya Rao, Nimit Gupta
British Food Journal (2025)
Closed Access
Exploringthe attractiveness of digital human influencers in destination marketing: The Allure of two-path meaning transfer
Dan Huang, Kevin Kam Fung So, Jiahui Huang, et al.
Tourism Management (2025) Vol. 110, pp. 105166-105166
Closed Access
Analyzing the impact of faces on consumer engagement in social media videos: a machine learning approach
Karen Anne Wallach, Hung-Cuong Pham, Anthony Koschmann, et al.
Journal of Consumer Marketing (2025)
Closed Access
Effects of content characteristics on stages of customer engagement in social media: investigating European wine brands
Aspasia Vlachvei, Ουρανία Νόττα, Eirini Koronaki
Journal of Research in Interactive Marketing (2021) Vol. 16, Iss. 4, pp. 615-632
Closed Access | Times Cited: 26
Congruency and Users’ Sharing on Social Media Platforms: A Novel Approach for Analyzing Content
Iman Ahmadi, Adrian Waltenrath, Christian Janze
Journal of Advertising (2022) Vol. 52, Iss. 3, pp. 369-386
Open Access | Times Cited: 17
Don't make ads, make TikTok’s: media and brand engagement through Gen Z's use of TikTok and its significance in purchase intent
José A. Flecha-Ortiz, María De Los M. Santos Corrada, Evelyn López, et al.
Journal of Brand Management (2023) Vol. 30, Iss. 6, pp. 535-549
Closed Access | Times Cited: 10
Stuttering on Instagram: What is the focus of stuttering-related Instagram posts and how do users engage with them?
Amir Hossein Rasoli Jokar, Steven Roche, Hamid Karimi
Journal of Fluency Disorders (2023) Vol. 78, pp. 106021-106021
Open Access | Times Cited: 10
Consumers’ ambiguous perceptions of advertising disclosures in influencer marketing: Disentangling the effects on current and future social media engagement
Adrian Waltenrath
Electronic Markets (2024) Vol. 34, Iss. 1
Open Access | Times Cited: 3
Mapping content-driven engagement and attitudinal spillover effect of influencer marketing
Imran Anwar Mir, Jari Salo
Journal of Research in Interactive Marketing (2024)
Closed Access | Times Cited: 3
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