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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

The future of social media in marketing
Gil Appel, Lauren Grewal, Rhonda Hadi, et al.
Journal of the Academy of Marketing Science (2019) Vol. 48, Iss. 1, pp. 79-95
Open Access | Times Cited: 1399

Showing 1-25 of 1399 citing articles:

Setting the future of digital and social media marketing research: Perspectives and research propositions
Yogesh K. Dwivedi, Elvira Ismagilova, David L. Hughes, et al.
International Journal of Information Management (2020) Vol. 59, pp. 102168-102168
Open Access | Times Cited: 1703
Social media influencer marketing: A systematic review, integrative framework and future research agenda
Demetris Vrontis, Anna Makrides, Michael Christofi, et al.
International Journal of Consumer Studies (2021) Vol. 45, Iss. 4, pp. 617-644
Closed Access | Times Cited: 725
The future of technology and marketing: a multidisciplinary perspective
Dhruv Grewal, John Hulland, Praveen K. Kopalle, et al.
Journal of the Academy of Marketing Science (2019) Vol. 48, Iss. 1, pp. 1-8
Closed Access | Times Cited: 395
Sentiment analysis and its applications in fighting COVID-19 and infectious diseases: A systematic review
A. H. Alamoodi, B. B. Zaidan, A. A. Zaidan, et al.
Expert Systems with Applications (2020) Vol. 167, pp. 114155-114155
Open Access | Times Cited: 331
The impact of COVID-19 lockdown on food priorities. Results from a preliminary study using social media and an online survey with Spanish consumers
Laura Laguna, Susana Fiszman, Patricia Puerta, et al.
Food Quality and Preference (2020) Vol. 86, pp. 104028-104028
Open Access | Times Cited: 297
Digital technologies: tensions in privacy and data
Sara Quach, Park Thaichon, Kelly D. Martin, et al.
Journal of the Academy of Marketing Science (2022) Vol. 50, Iss. 6, pp. 1299-1323
Open Access | Times Cited: 272
Close Encounters of the AI Kind: Use of AI Influencers As Brand Endorsers
Veronica L. Thomas, Kendra Fowler
Journal of Advertising (2020) Vol. 50, Iss. 1, pp. 11-25
Closed Access | Times Cited: 246
Social interactions in the metaverse: Framework, initial evidence, and research roadmap
Thorsten Hennig‐Thurau, Dorothea Nilusha Aliman, Alina Marie Herting, et al.
Journal of the Academy of Marketing Science (2022) Vol. 51, Iss. 4, pp. 889-913
Open Access | Times Cited: 226
Understanding Retail Experiences and Customer Journey Management
Dhruv Grewal, Anne L. Roggeveen
Journal of Retailing (2020) Vol. 96, Iss. 1, pp. 3-8
Closed Access | Times Cited: 225
Customer–brand relationship in the era of artificial intelligence: understanding the role of chatbot marketing efforts
Yang Cheng, Hua Jiang
Journal of Product & Brand Management (2021) Vol. 31, Iss. 2, pp. 252-264
Closed Access | Times Cited: 225
Unreal influence: leveraging AI in influencer marketing
Sean Sands, Colin Campbell, Kirk Plangger, et al.
European Journal of Marketing (2022) Vol. 56, Iss. 6, pp. 1721-1747
Open Access | Times Cited: 204
Traveling with Companions: The Social Customer Journey
Ryan Hamilton, Rosellina Ferraro, Kelly L. Haws, et al.
Journal of Marketing (2020) Vol. 85, Iss. 1, pp. 68-92
Open Access | Times Cited: 198
The Metaverse: A new digital frontier for consumer behavior
Rhonda Hadi, Shiri Melumad, Eric S. Park
Journal of Consumer Psychology (2023) Vol. 34, Iss. 1, pp. 142-166
Open Access | Times Cited: 189
Identifying influencers on social media
Paul Harrigan, Timothy M. Daly, Kristof Coussement, et al.
International Journal of Information Management (2020) Vol. 56, pp. 102246-102246
Closed Access | Times Cited: 174
Information overload and fake news sharing: A transactional stress perspective exploring the mitigating role of consumers’ resilience during COVID-19
Alena Bermes
Journal of Retailing and Consumer Services (2021) Vol. 61, pp. 102555-102555
Closed Access | Times Cited: 151
The integrated use of social media, digital, and traditional communication tools in the B2B sales process of international SMEs
Sara Fraccastoro, Mika Gabrielsson, Ellen Bolman Pullins
International Business Review (2020) Vol. 30, Iss. 4, pp. 101776-101776
Open Access | Times Cited: 144
More Trust in Fewer Followers: Diverging Effects of Popularity Metrics and Green Orientation Social Media Influencers
Matthew Pittman, Annika Abell
Journal of Interactive Marketing (2021) Vol. 56, Iss. 1, pp. 70-82
Closed Access | Times Cited: 144
Consumers’ Responses to Virtual Influencers as Advertising Endorsers: Novel and Effective or Uncanny and Deceiving?
Claudia Franke, Andrea Groeppel‐Klein, Katrin Müller
Journal of Advertising (2023) Vol. 52, Iss. 4, pp. 523-539
Closed Access | Times Cited: 142
The Longest Month: Analyzing COVID-19 Vaccination Opinions Dynamics From Tweets in the Month Following the First Vaccine Announcement
Liviu‐Adrian Cotfas, Camelia Delcea, Ioan Roxin, et al.
IEEE Access (2021) Vol. 9, pp. 33203-33223
Open Access | Times Cited: 140
Digital marketing communication in global marketplaces: A review of extant research, future directions, and potential approaches
Venkatesh Shankar, Dhruv Grewal, Sarang Sunder, et al.
International Journal of Research in Marketing (2021) Vol. 39, Iss. 2, pp. 541-565
Closed Access | Times Cited: 132
How do digital natives perceive and react toward online advertising? Implications for SMEs
Weng Marc Lim, Sahil Gupta, Arun Aggarwal, et al.
Journal of Strategic Marketing (2021) Vol. 32, Iss. 8, pp. 1071-1105
Closed Access | Times Cited: 126
The Use of Social Media and Its Impact on Shopping Behavior of Slovak and Italian Consumers during COVID-19 Pandemic
Viktória Ali Taha, Tonino Pencarelli, Veronika Škerháková, et al.
Sustainability (2021) Vol. 13, Iss. 4, pp. 1710-1710
Open Access | Times Cited: 117
How, why, and when disclosure type matters for influencer marketing
Zeynep Karagür, Jan-Michael Becker, Kristina Klein, et al.
International Journal of Research in Marketing (2021) Vol. 39, Iss. 2, pp. 313-335
Open Access | Times Cited: 106
E-cigarette brands and social media influencers on Instagram: a social network analysis
Julia Vassey, Tom Valente, Joshua Barker, et al.
Tobacco Control (2022) Vol. 32, Iss. e2, pp. e184-e191
Open Access | Times Cited: 101
Sentiment analysis of public services for smart society: Literature review and future research directions
Sanjeev Verma
Government Information Quarterly (2022) Vol. 39, Iss. 3, pp. 101708-101708
Closed Access | Times Cited: 95
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