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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Interactive Marketing is the New Normal
Cheng Lu Wang
Springer eBooks (2023), pp. 1-12
Closed Access | Times Cited: 33

Showing 1-25 of 33 citing articles:

Editorial – What is an interactive marketing perspective and what are emerging research areas?
Cheng Lu Wang
Journal of Research in Interactive Marketing (2024) Vol. 18, Iss. 2, pp. 161-165
Open Access | Times Cited: 75
Editorial: Demonstrating contributions through storytelling
Cheng Lu Wang
Journal of Research in Interactive Marketing (2025) Vol. 19, Iss. 1, pp. 1-4
Closed Access | Times Cited: 7
Understanding the switching intention to virtual streamers in live streaming commerce: innovation resistances, shopping motivations and personalities
Zhucheng Shao
Journal of Research in Interactive Marketing (2024)
Closed Access | Times Cited: 6
Immersive gaming in the fashion arena: an investigation of brand coolness and its mediating role on brand equity
Suha Fouad Salem, Alshaimaa Bahgat Alanadoly, Mohammed Ali Bait Ali Sulaiman
Journal of Research in Interactive Marketing (2023) Vol. 18, Iss. 4, pp. 529-548
Open Access | Times Cited: 15
The effects of live comments and advertisements on social media engagement: application to short-form online video
Xiaodan Zhang, Zhanbo Zhao, Kui Wang
Journal of Research in Interactive Marketing (2023)
Closed Access | Times Cited: 13
Multirooming: generating e-satisfaction throughout omnichannel consumer journey design and online customer experience
Miguel Ángel Moliner Tena, Vicent Tortosa-Edo
Journal of Research in Interactive Marketing (2023) Vol. 18, Iss. 3, pp. 349-369
Open Access | Times Cited: 13
Untouchable them: the effect of chatbot gender on angry customers
Shichang Liang, Rulan Li, Bin Lan, et al.
Journal of Research in Interactive Marketing (2024) Vol. 18, Iss. 6, pp. 1099-1135
Closed Access | Times Cited: 5
Recommender systems impact on Platform’s content and outcomes: the role of providers and algorithm designs
Milad Mohammadi Darani, Sina Aghaie
Journal of Research in Interactive Marketing (2025)
Closed Access
The role of creative strategies in enhancing consumer interaction with new product video advertising
Yixuan Niu, Baolong Ma, Yongge Niu
Journal of Research in Interactive Marketing (2025)
Closed Access
Under what conditions will I let social robots into my home? A configuration theory perspective
Yajie Gao, Yaping Chang, Yinghao He, et al.
Journal of Research in Interactive Marketing (2025)
Closed Access
Unveiling the Metaverse retail environments: understanding consumer gratifications and buying behavior
Kanchan Patil, Justin Paul, S. Vijayakumar Bharathi, et al.
Journal of Research in Interactive Marketing (2025)
Closed Access
Owing to interactivity: a meta-analysis on consumer-brand responses in the digital context
Xiaojun Fan, Huiyao Li, Xinyu Jiang
Journal of Research in Interactive Marketing (2025)
Closed Access
Building brand resonance through cause-related marketing strategies: the role of journalistic integrity versus advertising clutter
Usman Ahmad Qadri, Alsadig Mohamed Ahmed Moustafa, Mazuri Binti Abd Ghani
Journal of Research in Interactive Marketing (2025)
Closed Access
From tools to trusted allies: understanding how IoT devices foster deep consumer relationships and enhance CRM
Zhan Wang, Garth Harris
Journal of Research in Interactive Marketing (2025)
Closed Access
It's a comparison game! The roles of social comparison, perceived exclusivity and perceived financial benefits in non-fungible token marketing
Quan Xie, Sidharth Muralidharan
Journal of Research in Interactive Marketing (2023) Vol. 18, Iss. 2, pp. 294-314
Closed Access | Times Cited: 11
Unveiling the influence of anthropomorphic chatbots on consumer behavioral intentions: evidence from China and Indonesia
Yuling Wei, Jhanghiz Syahrivar, Attila Endre Simay
Journal of Research in Interactive Marketing (2024) Vol. 19, Iss. 1, pp. 132-157
Closed Access | Times Cited: 4
Measuring social media customer engagement with brands based on information entropy: an application case of luxury brand
Siwei Xiao, Xiaoyu Chen
Journal of Brand Management (2025)
Open Access
The brand-building process of B2B high-tech startups in an omni-digital environment
Mirko Olivieri, Lala Hu
Journal of Product & Brand Management (2024) Vol. 34, Iss. 1, pp. 136-150
Closed Access | Times Cited: 3
Gratitude expression in the sharing economy: a perspective of interactive marketing communication between peer service providers and consumers
Yu Jia, 爽 高, Lihua Gao, et al.
Journal of Research in Interactive Marketing (2024)
Closed Access | Times Cited: 3
The impact of brand transparency of food delivery apps in interactive brand communication
Prasanta Kr Chopdar, Justin Paul
Journal of Research in Interactive Marketing (2023) Vol. 18, Iss. 2, pp. 238-256
Closed Access | Times Cited: 8
Examining authenticity on digital touchpoint: a thematic and bibliometric review of 15 years' literature
Diem-Trang Vo, Nguyễn Quỳnh, Long Thang Van Nguyen, et al.
Journal of Research in Interactive Marketing (2023) Vol. 18, Iss. 3, pp. 463-484
Closed Access | Times Cited: 8
CEO vs. celebrity: the effect of streamer types on consumer engagement in brands' self-built live-streaming
Keshan Wei, Wanyu Xi
Journal of Research in Interactive Marketing (2023) Vol. 18, Iss. 4, pp. 631-647
Closed Access | Times Cited: 8
Combating lookalike product through adapting advertising appeals to consumer value: Strategic implications to brand imitation management
Liangyan Wang, Yanfei Tang, Cheng Lu Wang
International Journal of Consumer Studies (2024) Vol. 48, Iss. 4
Closed Access | Times Cited: 2
Guest editorial: Cutting-edge research in social media and interactive marketing
James W. Peltier, Andrew J. Dahl
Journal of Research in Interactive Marketing (2024) Vol. 18, Iss. 5, pp. 733-740
Closed Access | Times Cited: 2
Money matters? Effect of reward types on customers' review behaviors
Yajun Zhang, Y. Niu, Zhi Chen, et al.
Journal of Research in Interactive Marketing (2023) Vol. 18, Iss. 3, pp. 391-409
Closed Access | Times Cited: 5
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