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OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

To share or not to share: the role of content and emotion in viral marketing
Elsamari Botha, Mignon Reyneke
Journal of Public Affairs (2013) Vol. 13, Iss. 2, pp. 160-171
Closed Access | Times Cited: 112

Showing 1-25 of 112 citing articles:

The role of storytelling in advertising: Consumer emotion, narrative engagement level, and word‐of‐mouth intention
Jin‐Ae Kang, Sookyeong Hong, Glenn T. Hubbard
Journal of Consumer Behaviour (2020) Vol. 19, Iss. 1, pp. 47-56
Closed Access | Times Cited: 172
Persuasion, Influence, and Value: Perspectives from Communication and Social Neuroscience
Emily B. Falk, Christin Scholz
Annual Review of Psychology (2017) Vol. 69, Iss. 1, pp. 329-356
Open Access | Times Cited: 164
Fake, Faulty, and Authentic Stand-Taking: What Determines the Legitimacy of Corporate Social Advocacy?
Myungok Chris Yim
International Journal of Strategic Communication (2021) Vol. 15, Iss. 1, pp. 60-76
Closed Access | Times Cited: 72
Talking Environment on TikTok: Messages, Social Actors, and Engagement
Shreya Dubey, Marijn H. C. Meijers, Edith G. Smit, et al.
Environmental Communication (2025), pp. 1-26
Open Access | Times Cited: 1
The Value of Sharing Information: A Neural Account of Information Transmission
Elisa C Baek, Christin Scholz, Matthew Brook O’Donnell, et al.
Psychological Science (2017) Vol. 28, Iss. 7, pp. 851-861
Open Access | Times Cited: 84
New gratifications for social word-of-mouth spread via mobile SNSs: Uses and gratifications approach with a perspective of media technology
Yu-Hsiang Lin, Chia‐Lin Hsu, Mei‐Fang Chen, et al.
Telematics and Informatics (2016) Vol. 34, Iss. 4, pp. 382-397
Closed Access | Times Cited: 61
A Combination of Self-Reported Data and Social-Related Neural Measures Forecasts Viral Marketing Success on Social Media
Kosuke Motoki, Shinsuke Suzuki, Ryuta Kawashima, et al.
Journal of Interactive Marketing (2020) Vol. 52, Iss. 1, pp. 99-117
Closed Access | Times Cited: 53
Identifying critical factors in sport consumption decision making of millennial sport fans: mixed-methods approach
Brian H. Yim, Kevin K. Byon, Thomas Baker, et al.
European Sport Management Quarterly (2020) Vol. 21, Iss. 4, pp. 484-503
Closed Access | Times Cited: 45
The decision‐making process in viral marketing—A review and suggestions for further research
Thomas Reichstein, Ines Brusch
Psychology and Marketing (2019) Vol. 36, Iss. 11, pp. 1062-1081
Closed Access | Times Cited: 43
Engagement in Emotional News on Social Media: Intensity and Type of Emotions
Jihyang Choi, Sang Yup Lee, Sung Wook Ji
Journalism & Mass Communication Quarterly (2020) Vol. 98, Iss. 4, pp. 1017-1040
Closed Access | Times Cited: 34
Brand hate, rage, anger & co.: Exploring the relevance and characteristics of negative consumer emotions toward brands
Janina Haase, Klaus–Peter Wiedmann, Franziska Labenz
Journal of Business Research (2022) Vol. 152, pp. 1-16
Closed Access | Times Cited: 22
Analyzing the influence of celebrities’ emotional and rational brand posts
Arash Ahmadi, Amirhossein Taghipour, Marc Fetscherin, et al.
Spanish Journal of Marketing - ESIC (2023) Vol. 27, Iss. 1, pp. 117-136
Open Access | Times Cited: 12
Viral marketing: a systematic literature review and future research agenda
Divyaneet Kaur, Shiksha Kushwah, Satish Kumar
Marketing Intelligence & Planning (2025)
Closed Access
German Millennials’ Decision-Making Styles and Their Intention to Participate in Online Group Buying
Andreas Klein, Varinder M. Sharma
Journal of Internet Commerce (2018) Vol. 17, Iss. 4, pp. 383-417
Closed Access | Times Cited: 35
Examining the Impact of Television-Program-Induced Emotions on Online Word-of-Mouth Toward Television Advertising
Tingting Nian, Yuheng Hu, Cheng Chen
Information Systems Research (2021) Vol. 32, Iss. 2, pp. 605-632
Closed Access | Times Cited: 26
Mixed emotional appeal enhances positive word-of-mouth: The moderating role of narrative person
Sara Quach, Felix Septianto, Park Thaichon, et al.
Journal of Retailing and Consumer Services (2021) Vol. 62, pp. 102618-102618
Closed Access | Times Cited: 25
Make me happy, make it credible – the effect of CSR message framing on online brand engagement
Rebeca Cordero-Gutiérrez, Ahmad Aljarah, Manuela López, et al.
Management Decision (2023) Vol. 62, Iss. 2, pp. 532-548
Closed Access | Times Cited: 10
Motivations, Consumption Emotions, and Temporal Orientations in Social Media Use: A Strategic Approach to Engaging Stakeholders Across Platforms
Yan Jin, Jhih-Syuan Lin, Bob Gilbreath, et al.
International Journal of Strategic Communication (2017) Vol. 11, Iss. 2, pp. 115-132
Closed Access | Times Cited: 29
The virality of advertising content
Balpreet Kaur, Justin Paul, Rishi Raj Sharma
Journal of Research in Interactive Marketing (2022) Vol. 17, Iss. 3, pp. 374-397
Closed Access | Times Cited: 14
Emotional content and sharing on Facebook: A theory cage match
Susannah B. F. Paletz, Michael Johns, Eglė Murauskaitė, et al.
Science Advances (2023) Vol. 9, Iss. 39
Open Access | Times Cited: 8
Viral Advertising: A Field Experiment on Viral Intentions and Purchase Intentions
Maria Petrescu, Pradeep Korgaonkar, John T. Gironda
Journal of Internet Commerce (2015) Vol. 14, Iss. 3, pp. 384-405
Closed Access | Times Cited: 27
Internet advertising video facilitating health communication
Chung‐Hui Tseng, Tseng‐Lung Huang
Internet Research (2016) Vol. 26, Iss. 1, pp. 236-264
Closed Access | Times Cited: 26
Sports, storytelling and social media: a review and conceptualization
Christofer Laurell, Sten Söderman
International Journal of Sports Marketing and Sponsorship (2018) Vol. 19, Iss. 3, pp. 338-349
Closed Access | Times Cited: 26
Persuasion and influence: what makes a successful persuader?
Elisa C Baek, Emily B. Falk
Current Opinion in Psychology (2018) Vol. 24, pp. 53-57
Open Access | Times Cited: 24
Emotional, cognitive and conative response to influencer marketing
Petr Weinlich, Tereza Semerádová
New Techno Humanities (2022) Vol. 2, Iss. 1, pp. 59-69
Open Access | Times Cited: 13
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