Open Access Helper

OpenAlex Citation Counts

OpenAlex Citations Logo

OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement
Christy Ashley, Tracy L. Tuten
Psychology and Marketing (2014) Vol. 32, Iss. 1, pp. 15-27
Closed Access | Times Cited: 1214

Showing 1-25 of 1214 citing articles:

Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective
Michela Matarazzo, Lara Penco, Giorgia Profumo, et al.
Journal of Business Research (2020) Vol. 123, pp. 642-656
Closed Access | Times Cited: 788
Elements of strategic social media marketing: A holistic framework
Reto Felix, Philipp A. Rauschnabel, Chris Hinsch
Journal of Business Research (2016) Vol. 70, pp. 118-126
Closed Access | Times Cited: 757
Digital Content Marketing's Role in Fostering Consumer Engagement, Trust, and Value: Framework, Fundamental Propositions, and Implications
Linda D. Hollebeek, Keith Macky
Journal of Interactive Marketing (2018) Vol. 45, Iss. 1, pp. 27-41
Closed Access | Times Cited: 648
Engagement with Social Media and Social Media Advertising: The Differentiating Role of Platform Type
Hilde Voorveld, Guda van Noort, Daniël G. Muntinga, et al.
Journal of Advertising (2018) Vol. 47, Iss. 1, pp. 38-54
Open Access | Times Cited: 641
Uniting the Tribes: Using Text for Marketing Insight
Jonah Berger, Ashlee Humphreys, Stephan Ludwig, et al.
Journal of Marketing (2019) Vol. 84, Iss. 1, pp. 1-25
Closed Access | Times Cited: 563
The mechanism by which social media influencers persuade consumers: The role of consumers’ desire to mimic
Chung‐Wha Ki, Youn‐Kyung Kim
Psychology and Marketing (2019) Vol. 36, Iss. 10, pp. 905-922
Closed Access | Times Cited: 522
Like, comment, and share on Facebook: How each behavior differs from the other
Cheonsoo Kim, Sung‐Un Yang
Public Relations Review (2017) Vol. 43, Iss. 2, pp. 441-449
Closed Access | Times Cited: 440
The Role of Social Media Content Format and Platform in Users’ Engagement Behavior
Hamidreza Shahbaznezhad, Rebecca Dolan, Mona Rashidirad
Journal of Interactive Marketing (2020) Vol. 53, Iss. 1, pp. 47-65
Open Access | Times Cited: 408
Social media engagement behavior
Rebecca Dolan, Jodie Conduit, Catherine Frethey‐Bentham, et al.
European Journal of Marketing (2019) Vol. 53, Iss. 10, pp. 2213-2243
Closed Access | Times Cited: 376
Customer engagement in social media: a framework and meta-analysis
Fernando de Oliveira Santini, Wagner Júnior Ladeira, Diego Costa Pinto, et al.
Journal of the Academy of Marketing Science (2020) Vol. 48, Iss. 6, pp. 1211-1228
Open Access | Times Cited: 363
Conceptualizing the electronic word-of-mouth process: What we know and need to know about eWOM creation, exposure, and evaluation
Ana Babić Rosario, Kristine De Valck, Francesca Sotgiu
Journal of the Academy of Marketing Science (2019) Vol. 48, Iss. 3, pp. 422-448
Closed Access | Times Cited: 337
Consumer engagement in online brand communities: a solicitation of congruity theory
Jamid Ul Islam, Zillur Rahman, Linda D. Hollebeek
Internet Research (2017) Vol. 28, Iss. 1, pp. 23-45
Closed Access | Times Cited: 330
The influence of perceived social media marketing elements on consumer–brand engagement and brand knowledge
Man Lai Cheung, Guilherme D. Pires, Philip J. Rosenberger
Asia Pacific Journal of Marketing and Logistics (2020) Vol. 32, Iss. 3, pp. 695-720
Closed Access | Times Cited: 300
A comparison of social media marketing between B2B, B2C and mixed business models
Severina Iankova, Iain Davies, Chris Archer‐Brown, et al.
Industrial Marketing Management (2018) Vol. 81, pp. 169-179
Open Access | Times Cited: 290
Brand Communication in Social Media: A Research Agenda
Hilde Voorveld
Journal of Advertising (2019) Vol. 48, Iss. 1, pp. 14-26
Open Access | Times Cited: 285
“I'll buy what she's #wearing”: The roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce
Seung‐A Annie Jin, Ehri Ryu
Journal of Retailing and Consumer Services (2020) Vol. 55, pp. 102121-102121
Closed Access | Times Cited: 281
Social Media Marketing: A Literature Review and Implications
Héléna Alves, Cristina Fernandes, Mário Raposo
Psychology and Marketing (2016) Vol. 33, Iss. 12, pp. 1029-1038
Closed Access | Times Cited: 272
Social media engagement: a model of antecedents and relational outcomes
Laurence Dessart
Journal of Marketing Management (2017), pp. 1-25
Open Access | Times Cited: 270
The four dimensions of social network analysis: An overview of research methods, applications, and software tools
David Camacho, Ángel Panizo-LLedot, Gema Bello-Orgaz, et al.
Information Fusion (2020) Vol. 63, pp. 88-120
Open Access | Times Cited: 252
Does brand-consumer social sharing matter? A relational framework of customer engagement to brand-hosted social media
Françoise Simon, Vessélina Tossan
Journal of Business Research (2018) Vol. 85, pp. 175-184
Closed Access | Times Cited: 247
Antecedents of social media usage and performance benefits in small- and medium-sized enterprises (SMEs)
Raphael Odoom, Thomas Anning‐Dorson, George Acheampong
Journal of Enterprise Information Management (2017) Vol. 30, Iss. 3, pp. 383-399
Closed Access | Times Cited: 243
The value of social media for innovation: A capability perspective
Marie-Isabelle Muninger, Wafa Hammedi, Dominik Mahr
Journal of Business Research (2018) Vol. 95, pp. 116-127
Open Access | Times Cited: 240
Customer engagement and social media: Revisiting the past to inform the future
Weng Marc Lim, Tareq Rasul
Journal of Business Research (2022) Vol. 148, pp. 325-342
Closed Access | Times Cited: 233
A bibliometric retrospection of marketing from the lens of psychology: Insights from Psychology & Marketing
Naveen Donthu, Satish Kumar, Debidutta Pattnaik, et al.
Psychology and Marketing (2021) Vol. 38, Iss. 5, pp. 834-865
Closed Access | Times Cited: 201
Interactivity, Inspiration, and Perceived Usefulness! How retailers’ AR-apps improve consumer engagement through flow
Vahideh Arghashi, Cenk Yüksel
Journal of Retailing and Consumer Services (2021) Vol. 64, pp. 102756-102756
Closed Access | Times Cited: 188
Page 1 - Next Page

Scroll to top