Open Access Helper

OpenAlex Citation Counts

OpenAlex Citations Logo

OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

The Effect of Consumer Multifactorial Gender and Biological Sex on the Evaluation of Cross‐Gender Brand Extensions
Isabelle Ulrich
Psychology and Marketing (2013) Vol. 30, Iss. 9, pp. 794-810
Closed Access | Times Cited: 36

Showing 1-25 of 36 citing articles:

Brand gender and consumer-based brand equity on Facebook: The mediating role of consumer-brand engagement and brand love
Joana César Machado, Leonor Vacas de Carvalho, Salim Azar, et al.
Journal of Business Research (2018) Vol. 96, pp. 376-385
Closed Access | Times Cited: 186
The effect of non-stereotypical gender role advertising on consumer evaluation
Kyounghee Chu, Doo‐Hee Lee, Ji Yoon Kim
International Journal of Advertising (2015) Vol. 35, Iss. 1, pp. 106-134
Closed Access | Times Cited: 117
Gender stereotypes in advertising have negative cross-gender effects
Nina Åkestam, Sara Rosengren, Micael Dahlén, et al.
European Journal of Marketing (2021) Vol. 55, Iss. 13, pp. 63-93
Open Access | Times Cited: 56
Brand personality of Airbnb: application of user involvement and gender differences
Seung-Hwan Lee, Dae-Young Kim
Journal of Travel & Tourism Marketing (2017) Vol. 35, Iss. 1, pp. 32-45
Closed Access | Times Cited: 83
Unveiling the mediating effects of destination gender on tourist loyalty
Wengu Ren, Li Pan
Journal of Travel & Tourism Marketing (2024) Vol. 41, Iss. 5, pp. 705-725
Closed Access | Times Cited: 6
Brand logo and brand gender: examining the effects of natural logo designs and color on brand gender perceptions and affect
Joana César Machado, Beatriz Fonseca, Carla Martins
Journal of Brand Management (2020) Vol. 28, Iss. 2, pp. 152-170
Closed Access | Times Cited: 40
Identity interplay: The importance and challenges of consumer research on multiple identities
Mark Forehand, Americus Reed, Julian K. Saint Clair
Consumer Psychology Review (2021) Vol. 4, Iss. 1, pp. 100-120
Closed Access | Times Cited: 33
Destination gender: Scale development and cross-cultural validation
Li Pan, Lu Lu, Tingting Zhang
Tourism Management (2020) Vol. 83, pp. 104225-104225
Closed Access | Times Cited: 34
The Influence of Doctors’ Online Reputation on the Sharing of Outpatient Experiences: Empirical Study
Yang Wang, Hong Wu, Xueqin Lei, et al.
Journal of Medical Internet Research (2020) Vol. 22, Iss. 12, pp. e16691-e16691
Open Access | Times Cited: 26
Brand gender-bending
Salim Azar, Isabelle Aimé, Isabelle Ulrich
European Journal of Marketing (2018) Vol. 52, Iss. 7/8, pp. 1598-1624
Closed Access | Times Cited: 24
Toward an understanding of brand sexual associations
Salim Azar
Journal of Product & Brand Management (2015) Vol. 24, Iss. 1, pp. 43-56
Closed Access | Times Cited: 21
“A feminine brand? Never!” Brands as gender threats for “resistant” masculinities
Isabelle Ulrich, Élisabeth Tissier-Desbordes
Qualitative Market Research An International Journal (2018) Vol. 21, Iss. 3, pp. 274-295
Closed Access | Times Cited: 18
Sexual orientation and consumption: Why and when do homosexuals and heterosexuals consume differently?
Martin Eisend, Erik Hermann
International Journal of Research in Marketing (2020) Vol. 37, Iss. 4, pp. 678-696
Open Access | Times Cited: 13
What’s best for whom? The effect of product gender depends on positioning
Benedikt Schnurr
European Journal of Marketing (2018) Vol. 52, Iss. 1/2, pp. 367-391
Closed Access | Times Cited: 13
Women at a Music Festival: Biological Sex Defining Motivation and Behavioral Intentions
Robertico Croes, Seung Hyun Lee
Event Management (2015) Vol. 19, Iss. 2, pp. 275-289
Open Access | Times Cited: 12
An Investigation of Androgyny and Sexual Orientation in Advertising
Kelly Cowart, Phillip E. Wagner
Journal of Advertising Research (2021) Vol. 61, Iss. 3, pp. 276-288
Closed Access | Times Cited: 11
Better targeting of consumers: Modeling multifactorial gender and biological sex from Instagram posts
Youngseung Jeon, Seung Gon Jeon, Kyungsik Han
User Modeling and User-Adapted Interaction (2020) Vol. 30, Iss. 5, pp. 833-866
Closed Access | Times Cited: 11
Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sex
Jitender Kumar
Journal of Product & Brand Management (2021) Vol. 31, Iss. 5, pp. 761-779
Closed Access | Times Cited: 10
Stay close but not too close: The role of similarity in the cross-gender extension of patronymic brands
Isabelle Ulrich, Salim Azar, Isabelle Aimé
Journal of Business Research (2020) Vol. 120, pp. 157-174
Open Access | Times Cited: 10
Technical Communication in Assembly Instructions
Valentina Rohrer-Vanzo, Tobias Stern, Elisabeth Ponocny‐Seliger, et al.
Journal of Business and Technical Communication (2015) Vol. 30, Iss. 1, pp. 29-58
Closed Access | Times Cited: 9
The role of identity in digital consumer behavior: A conceptual model and research propositions based on gender
Natalia Rogova, Shashi Matta
AMS Review (2022) Vol. 13, Iss. 1-2, pp. 55-70
Open Access | Times Cited: 6
Cross-gender extension potential of luxury brands: a semiotic analysis
Nathalie Veg-Sala, Élyette Roux
Journal of Brand Management (2018) Vol. 25, Iss. 5, pp. 436-448
Open Access | Times Cited: 9
Can dissimilarity in product category be an opportunity for cross-gender brand extension?
Tsunwai Wesley Yuen, Marzena Nieroda, Hongwei He, et al.
Journal of Business Research (2021) Vol. 135, pp. 348-357
Open Access | Times Cited: 8
Money, religiosity, and spiritual well-being: does it impact consumers’ ethical beliefs? Evidence from India
Ramendra Singh
DECISION (2018) Vol. 45, Iss. 3, pp. 259-269
Closed Access | Times Cited: 6
It is better with a shade of blue! Consumer evaluation of unisex extension of brands
Nivedita Bhanja, Ritu Mehta
International Journal of Consumer Studies (2022) Vol. 46, Iss. 6, pp. 2239-2253
Closed Access | Times Cited: 3
Page 1 - Next Page

Scroll to top