OpenAlex Citation Counts

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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Brands are calling your AVATAR in Metaverse–A study to explore XR‐based gamification marketing activities & consumer‐based brand equity in virtual world
Vikas Arya, Rachita Sambyal, Anshuman Sharma, et al.
Journal of Consumer Behaviour (2023) Vol. 23, Iss. 2, pp. 556-585
Open Access | Times Cited: 85

Showing 1-25 of 85 citing articles:

Consumers' continuance intention towards metaverse-based virtual stores: A multi-study perspective
Debarun Chakraborty, Aruna Polisetty, Nripendra P. Rana
Technological Forecasting and Social Change (2024) Vol. 203, pp. 123405-123405
Closed Access | Times Cited: 28

Uses and gratifications of metaverse: understanding the user adoption factors through a mixed method approach
Thamaraiselvan Natarajan, P. Pragha, Krantiraditya Dhalmahapatra
Asia Pacific Journal of Marketing and Logistics (2024)
Closed Access | Times Cited: 18

Transforming metaverse marketing into strategic agility in SMEs through mediating roles of IMT and CI: theoretical framework and research propositions
Kwabena Abrokwah-Larbi
Journal of Contemporary Marketing Science (2024) Vol. 7, Iss. 1, pp. 56-83
Closed Access | Times Cited: 14

Consumer brand choice in the metaverse: Exploring personal and social factors
Aline Simonetti, José Enrique Bigné Alcañiz, Luis Fernando Rico Navas
Technological Forecasting and Social Change (2025) Vol. 213, pp. 124033-124033
Closed Access | Times Cited: 1

The adoption of metaverse in the retail industry and its impact on sustainable competitive advantage: moderating impact of sustainability commitment
Rabab Ali Abumalloh, Mehrbakhsh Nilashi, Keng‐Boon Ooi, et al.
Annals of Operations Research (2023) Vol. 342, Iss. 1, pp. 5-46
Closed Access | Times Cited: 36

Consumer behavior in the metaverse
Jaspreet Kaur, Emmanuel Mogaji, Manisha Paliwal, et al.
Journal of Consumer Behaviour (2023) Vol. 23, Iss. 4, pp. 1720-1738
Open Access | Times Cited: 33

Investigating Role of Blockchain in Making your Greetings Valuable
Mandeep Gupta, Deepanshu Gupta
Universal Research Reports (2023) Vol. 10, Iss. 4, pp. 69-74
Open Access | Times Cited: 32

Significance of NFT Avtaars in Metaverse and their Promotion: Case Study
Alpana Duggal, Mandeep Gupta, Deepanshu Gupta
Deleted Journal (2023) Vol. 1, Iss. 1, pp. 28-36
Open Access | Times Cited: 32

The future of metaverse adoption: A behavioral reasoning perspective with a text‐mining approach
Anuja Shukla, Anubhav Mishra, Nripendra P. Rana, et al.
Journal of Consumer Behaviour (2024) Vol. 23, Iss. 5, pp. 2217-2233
Closed Access | Times Cited: 13

Creating a metaverse‐me: Exploring the consumer avatar creation process
Alex Taylor, Margurite Hook, Tanya Carlyle, et al.
Journal of Consumer Behaviour (2024) Vol. 23, Iss. 6, pp. 2846-2861
Open Access | Times Cited: 13

Research on the influence of digital human avatar characteristics on brand fans effect
Jifei Xie, Haoyu Wu, Zhe Li, et al.
Asia Pacific Journal of Marketing and Logistics (2024)
Closed Access | Times Cited: 11

Exploring tourist’s metaverse experience using destination spatial presence quality & perceived augmentation: metaverse exploration, physical expedition (MEPE)
Thamaraiselvan Natarajan, P. Pragha, Krantiraditya Dhalmahapatra, et al.
Current Issues in Tourism (2024), pp. 1-23
Closed Access | Times Cited: 10

Guest editorial overview: ‘Mapping the future of consumer behaviour using disruptive technologies’
Abhishek Behl, Achint Nigam, Demetris Vrontis
Journal of Consumer Behaviour (2024) Vol. 23, Iss. 4, pp. 1854-1858
Closed Access | Times Cited: 9

Purchase spillovers from the metaverse to the real world: The roles of social presence, trialability, and customer experience
Shafayet Mansoor, Syed Mahmudur Rahman, Jana Bowden
Journal of Consumer Behaviour (2024) Vol. 23, Iss. 5, pp. 2501-2552
Open Access | Times Cited: 9

The role of embodiment, experience, and self-image expression in creating continuance intention in the metaverse
Yogesh K. Dwivedi, Janarthanan Balakrishnan, Anubhav Mishra, et al.
Technological Forecasting and Social Change (2024) Vol. 203, pp. 123402-123402
Closed Access | Times Cited: 7

Perceptions and drivers of the metaverse adoption: A mixed‐methods study
Nandini Venkatesh Adhini, Ch. V. V. S. N. V. Prasad
International Journal of Consumer Studies (2024) Vol. 48, Iss. 4
Closed Access | Times Cited: 7

The relationships between the multidimensional planned behavior model, green brand awareness, green marketing activities, and purchase intention
Duygu Çinar Baltaci, Yakup Durmaz, Furkan Baltacı
Brain and Behavior (2024) Vol. 14, Iss. 6
Open Access | Times Cited: 7

The role of temporal distance, conspicuous consumption, and multisensory interfaces on consumer judgments in metaverse
Robin Nunkoo, Anuja Shukla, Anubhav Mishra
Journal of Retailing and Consumer Services (2024) Vol. 81, pp. 104037-104037
Closed Access | Times Cited: 7

Humanizing Metaverse: Psychological involvement and masstige value in retail versus tourism platforms
Dan Jin
International Journal of Consumer Studies (2024) Vol. 48, Iss. 2
Closed Access | Times Cited: 6

The Influence of Interactivity, Aesthetic, Creativity and Vividness on Consumer Purchase of Virtual Clothing: The Mediating Effect of Satisfaction and Flow
Rufan Lin, Yongkang Chen, Lekai Qiu, et al.
International Journal of Human-Computer Interaction (2024), pp. 1-15
Closed Access | Times Cited: 6

Leveraging Marketing Strategies to Help Consumers Make Decisions Using Metaverse Technologies
Theodore Tarnanidis, Lampros Gkiouzepas
Advances in marketing, customer relationship management, and e-services book series (2024), pp. 158-171
Closed Access | Times Cited: 6

See you on the Metaverse: A bibliometric expedition through the Metaverse landscape
Simone Aiolfi, Beatrice Luceri
Technological Forecasting and Social Change (2024) Vol. 207, pp. 123605-123605
Open Access | Times Cited: 6

Assessing the Determinants of Metaverse Adoption for E-Commerce Retailing
Rajasshrie Pillai, Brijesh Sivathanu, Nripendra P. Rana, et al.
Journal of Computer Information Systems (2024), pp. 1-20
Open Access | Times Cited: 6

Generation Z’s intention to use digital fashion items in the Metaverse
Matilde Milanesi, Giulia Monteverde, Andrea Runfola, et al.
Journal of Consumer Marketing (2024) Vol. 41, Iss. 6, pp. 674-689
Closed Access | Times Cited: 5

Factors influencing meta-banking adoption: an empirical study
Husam Yaseen, Majda Al-Salim Ayoub, Christina Hattar, et al.
Journal of financial reporting & accounting (2024)
Closed Access | Times Cited: 5

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