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OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!

If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.

Requested Article:

Evaluating Empirical Research into Music in Advertising: A Congruity Perspective
Steve Oakes
Journal of Advertising Research (2007) Vol. 47, Iss. 1, pp. 38-50
Closed Access | Times Cited: 142

Showing 26-50 of 142 citing articles:

Attributes of background music and consumers’ responses to TV commercials
Hyun Hee Park, Jai Kwan Park, Jung Ok Jeon
International Journal of Advertising (2014) Vol. 33, Iss. 4, pp. 767-784
Closed Access | Times Cited: 33
Browsing behaviour as a mediator: the impact of multi-sensory cues on purchasing
Miralem Helmefalk
Journal of Consumer Marketing (2019) Vol. 36, Iss. 2, pp. 253-263
Closed Access | Times Cited: 29
You exist in my song! How a destination-related popular song enhances destination image and visit intentions
Cheng‐Yue Yin, Nan Bi, Chen Yong
Journal Of Vacation Marketing (2020) Vol. 26, Iss. 3, pp. 305-319
Closed Access | Times Cited: 26
Disentangling effects of subjective and objective characteristics of advertising music
Gordon Liu, Morteza Abolhasani, Haiming Hang
European Journal of Marketing (2022) Vol. 56, Iss. 4, pp. 1153-1183
Open Access | Times Cited: 14
Old Songs Never Die: Advertising Effects of Evoking Nostalgia With Popular Songs
Hsuan‐Yi Chou, Nai‐Hwa Lien
Journal of Current Issues & Research in Advertising (2014) Vol. 35, Iss. 1, pp. 29-49
Closed Access | Times Cited: 28
Development and testing of an instrument to determine Musical Fit in audio–visual advertising
Ann-Kristin Herget, Holger Schramm, Priska Breves
Musicae Scientiae (2017) Vol. 22, Iss. 3, pp. 362-376
Closed Access | Times Cited: 26
A Sweet Voice: The Influence of Cross-Modal Correspondences Between Taste and Vocal Pitch on Advertising Effectiveness
Kosuke Motoki, Toshiki Saito, Rui Nouchi, et al.
Multisensory Research (2019) Vol. 32, Iss. 4-5, pp. 401-427
Open Access | Times Cited: 24
Advertising music: an alternative atmospheric stimulus to retail music
Md Washim Raja, Sandip Anand, David Allan
International Journal of Retail & Distribution Management (2019) Vol. 47, Iss. 8, pp. 872-892
Closed Access | Times Cited: 24
Consumer patronage intention: role of multi-sensory and atmospheric experiences in retail
Divyanshi Pal, Kavita Srivastava
International Journal of Retail & Distribution Management (2023) Vol. 52, Iss. 2, pp. 240-258
Closed Access | Times Cited: 7
Musical flavor: the effect of background music and presentation order on taste
Naomi Ziv
European Journal of Marketing (2018) Vol. 52, Iss. 7/8, pp. 1485-1504
Closed Access | Times Cited: 23
Does experiential advertising impact credibility?
Lova Rajaobelina, Caroline Lacroix, Anik St-Onge
International Journal of Bank Marketing (2018) Vol. 37, Iss. 1, pp. 171-191
Closed Access | Times Cited: 23
Sonic Strategies: Unveiling the Impact of Sound Features in Short Video Ads on Enterprise Market Entry Performance
Qiang Yang, Yudan Wang, Mingrui Song, et al.
Journal of Business-to-Business Marketing (2024), pp. 1-22
Closed Access | Times Cited: 2
Music and moral judgment: The effect of background music on the evaluation of ads promoting unethical behavior
Naomi Ziv, Moran Hoftman, M Geyer
Psychology of Music (2011) Vol. 40, Iss. 6, pp. 738-760
Closed Access | Times Cited: 24
Experiential art infusion effect on a service’s brand: the role of emotions
Caroline Cuny, Mathieu Pinelli, Marianela Fornerino, et al.
Journal of Marketing Management (2020) Vol. 36, Iss. 11-12, pp. 1055-1075
Closed Access | Times Cited: 16
Heading the Right Way? The Influence of Motion Direction in Advertising on Brand Trust
Lisa Monahan, Marisabel Romero
Journal of Advertising (2020) Vol. 49, Iss. 3, pp. 250-269
Closed Access | Times Cited: 16
Tourism TV Commercials: A Delicate Balance Between Aural and Visual Information Load
Steve Pan, Folker Hanusch
Journal of Travel & Tourism Marketing (2011) Vol. 28, Iss. 5, pp. 465-480
Closed Access | Times Cited: 18
A Case Study in Neuromarketing: Analysis of the Influence of Music on Advertising Effectivenes through Eye-Tracking, Facial Emotion and GSR
Ubaldo Cuesta Cambra, Luz Martínez Martínez, José Ignacio Manrique Niño
European Journal of Social Sciences Education and Research (2018) Vol. 5, Iss. 2, pp. 73-82
Closed Access | Times Cited: 18
Freedom and constraint in the empowerment as jazz metaphor
Steve Oakes
Marketing Theory (2009) Vol. 9, Iss. 4, pp. 463-485
Closed Access | Times Cited: 20
Musique et réponses à la publicité: effets des caractéristiques, de l'appréciation et de la congruence musicales
Jean-Philippe Galan
Recherche et Applications en Marketing (French Edition) (2009) Vol. 24, Iss. 4, pp. 3-22
Closed Access | Times Cited: 18
Shopping soundtracks: evaluating the musicscape using introspective data
Steve Oakes, Anthony Patterson, Helen Oakes
Arts Marketing An International Journal (2013) Vol. 3, Iss. 1, pp. 41-57
Closed Access | Times Cited: 15
The erasure of antagonisms between popular music and advertising
Giana M. Eckhardt, Alan Bradshaw
Marketing Theory (2014) Vol. 14, Iss. 2, pp. 167-183
Closed Access | Times Cited: 14
The background music-content congruence of TV advertisements: A neurophysiological study
José M. Ausín, José Enrique Bigné Alcañiz, Javier Marín, et al.
European Research on Management and Business Economics (2021) Vol. 27, Iss. 2, pp. 100154-100154
Open Access | Times Cited: 12
Crossmodal Congruency Between Background Music and the Online Store Environment: The Moderating Role of Shopping Goals
Lieve Doucé, Carmen Adams, Olivia Petit, et al.
Frontiers in Psychology (2022) Vol. 13
Open Access | Times Cited: 8
Music to the individual consumer’s ears: how and why does personalizing music in advertising enhance viewing duration and ad effectiveness?
Ran Maroely, Nira Munichor
International Journal of Advertising (2022) Vol. 42, Iss. 4, pp. 682-712
Closed Access | Times Cited: 8
The effect of music on consumers' nostalgic responses towards advertisements under personal, historical and non-nostalgic conditions
Christopher Marchegiani, Ian Phau
The International Review of Retail Distribution and Consumer Research (2012) Vol. 22, Iss. 1, pp. 27-53
Closed Access | Times Cited: 15

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