
OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!
If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.
Requested Article:
Mental Simulation and Product Evaluation: The Affective and Cognitive Dimensions of Process versus Outcome Simulation
Min Zhao, Steve Hoeffler, Gal Zauberman
Journal of Marketing Research (2011) Vol. 48, Iss. 5, pp. 827-839
Closed Access | Times Cited: 124
Min Zhao, Steve Hoeffler, Gal Zauberman
Journal of Marketing Research (2011) Vol. 48, Iss. 5, pp. 827-839
Closed Access | Times Cited: 124
Showing 26-50 of 124 citing articles:
Mental simulation and compulsive buying: a multiple mediation model through impulse buying and self-control
Xiaowei Duan
Frontiers in Psychology (2025) Vol. 16
Open Access
Xiaowei Duan
Frontiers in Psychology (2025) Vol. 16
Open Access
Concrete or abstract? Exploring the impact of the green information concreteness of environmentally friendly products on brand attitude
Feng Li, Qian-Lin Yu, Mengmeng Zhang, et al.
Asia Pacific Journal of Marketing and Logistics (2025)
Closed Access
Feng Li, Qian-Lin Yu, Mengmeng Zhang, et al.
Asia Pacific Journal of Marketing and Logistics (2025)
Closed Access
“I am wearing what my avatar is wearing”: the effect of avatar realism on mental simulation in the metaverse
Do Yeon Kim, Ha Kyung Lee
Journal of Fashion Marketing and Management (2025)
Closed Access
Do Yeon Kim, Ha Kyung Lee
Journal of Fashion Marketing and Management (2025)
Closed Access
Imagination Difficulty and New Product Evaluation
Min Zhao, Steve Hoeffler, Darren W. Dahl
Journal of Product Innovation Management (2012) Vol. 29, Iss. S1, pp. 76-90
Closed Access | Times Cited: 46
Min Zhao, Steve Hoeffler, Darren W. Dahl
Journal of Product Innovation Management (2012) Vol. 29, Iss. S1, pp. 76-90
Closed Access | Times Cited: 46
Personal Relevance and Mental Simulation Amplify the Duration Framing Effect
Gülden Ülkümen, Manoj Thomas
Journal of Marketing Research (2012) Vol. 50, Iss. 2, pp. 194-206
Closed Access | Times Cited: 39
Gülden Ülkümen, Manoj Thomas
Journal of Marketing Research (2012) Vol. 50, Iss. 2, pp. 194-206
Closed Access | Times Cited: 39
Perceptions and attitude effects on nanotechnology acceptance: an exploratory framework
Rajani Ganesh Pillai, Achintya N. Bezbaruah
Journal of Nanoparticle Research (2017) Vol. 19, Iss. 2
Closed Access | Times Cited: 37
Rajani Ganesh Pillai, Achintya N. Bezbaruah
Journal of Nanoparticle Research (2017) Vol. 19, Iss. 2
Closed Access | Times Cited: 37
Psychological analysis of consumer intertemporal decisions
Selin A. Malkoc, Gal Zauberman
Consumer Psychology Review (2018) Vol. 2, Iss. 1, pp. 97-113
Closed Access | Times Cited: 35
Selin A. Malkoc, Gal Zauberman
Consumer Psychology Review (2018) Vol. 2, Iss. 1, pp. 97-113
Closed Access | Times Cited: 35
When Does Partitioned Pricing Lead to More Favorable Consumer Preferences?: Meta-Analytic Evidence
Ajay T. Abraham, Rebecca W. Hamilton
Journal of Marketing Research (2018) Vol. 55, Iss. 5, pp. 686-703
Closed Access | Times Cited: 35
Ajay T. Abraham, Rebecca W. Hamilton
Journal of Marketing Research (2018) Vol. 55, Iss. 5, pp. 686-703
Closed Access | Times Cited: 35
Can mental imagery enhance review helpfulness and product evaluation? The role of contextual background and mental simulation
Jae Eun Jeong, Minsun Yeu
Journal of Research in Interactive Marketing (2023) Vol. 17, Iss. 6, pp. 959-974
Closed Access | Times Cited: 10
Jae Eun Jeong, Minsun Yeu
Journal of Research in Interactive Marketing (2023) Vol. 17, Iss. 6, pp. 959-974
Closed Access | Times Cited: 10
Impact of consumer information capability on green consumption intention: the role of green trust and media publicity
Gongli Luo, Hao Zheng, Yan-Lu Guo
Frontiers in Psychology (2023) Vol. 14
Open Access | Times Cited: 10
Gongli Luo, Hao Zheng, Yan-Lu Guo
Frontiers in Psychology (2023) Vol. 14
Open Access | Times Cited: 10
Choosing one at a time? Presenting options simultaneously helps people make more optimal decisions than presenting options sequentially
Shankha Basu, Krishna Savani
Organizational Behavior and Human Decision Processes (2017) Vol. 139, pp. 76-91
Open Access | Times Cited: 32
Shankha Basu, Krishna Savani
Organizational Behavior and Human Decision Processes (2017) Vol. 139, pp. 76-91
Open Access | Times Cited: 32
The Effects of Organism- Versus Object-Based Robot Design Approaches on the Consumer Acceptance of Domestic Robots
Sonya S. Kwak, Jun San Kim, Jung Ju Choi
International Journal of Social Robotics (2017) Vol. 9, Iss. 3, pp. 359-377
Closed Access | Times Cited: 30
Sonya S. Kwak, Jun San Kim, Jung Ju Choi
International Journal of Social Robotics (2017) Vol. 9, Iss. 3, pp. 359-377
Closed Access | Times Cited: 30
Using Imagination to Overcome Fear: How Mental Simulation Nudges Consumers’ Purchase Intentions for Upcycled Food
Xiaoke Yang, Yuanhao Huang, Xiaoying Cai, et al.
Sustainability (2021) Vol. 13, Iss. 3, pp. 1130-1130
Open Access | Times Cited: 23
Xiaoke Yang, Yuanhao Huang, Xiaoying Cai, et al.
Sustainability (2021) Vol. 13, Iss. 3, pp. 1130-1130
Open Access | Times Cited: 23
Give Me the Facts or Make Me Feel: How to Effectively Persuade Consumers to Act on a Collective Goal
Liyin Jin, Yajin Wang, Ying Zhang
Journal of Marketing (2023) Vol. 87, Iss. 5, pp. 776-792
Closed Access | Times Cited: 8
Liyin Jin, Yajin Wang, Ying Zhang
Journal of Marketing (2023) Vol. 87, Iss. 5, pp. 776-792
Closed Access | Times Cited: 8
Consumer imagination in marketing: a theoretical framework
Barbara J. Philips
European Journal of Marketing (2017) Vol. 51, Iss. 11/12, pp. 2138-2155
Closed Access | Times Cited: 28
Barbara J. Philips
European Journal of Marketing (2017) Vol. 51, Iss. 11/12, pp. 2138-2155
Closed Access | Times Cited: 28
Detangling consumer attitudes to better explain co-branding success
Han-Chiang Ho, Nora Lado, Pilar Rivera Torres
Journal of Product & Brand Management (2017) Vol. 26, Iss. 7, pp. 704-721
Closed Access | Times Cited: 28
Han-Chiang Ho, Nora Lado, Pilar Rivera Torres
Journal of Product & Brand Management (2017) Vol. 26, Iss. 7, pp. 704-721
Closed Access | Times Cited: 28
The effects of mental simulations, innovativeness on intention to adopt brand application
Chang‐Hyun Jin
Computers in Human Behavior (2015) Vol. 54, pp. 682-690
Closed Access | Times Cited: 26
Chang‐Hyun Jin
Computers in Human Behavior (2015) Vol. 54, pp. 682-690
Closed Access | Times Cited: 26
Enhancing customers’ positive responses: Applying sensory marketing to the hotel website
Seonjeong Lee, Miyoung Jeong, Haemoon Oh
Journal of Global Scholars of Marketing Science (2018) Vol. 28, Iss. 1, pp. 68-85
Closed Access | Times Cited: 25
Seonjeong Lee, Miyoung Jeong, Haemoon Oh
Journal of Global Scholars of Marketing Science (2018) Vol. 28, Iss. 1, pp. 68-85
Closed Access | Times Cited: 25
It’s not what you say, it’s the way you say it! Effective message styles for promoting innovative new services
Kerrie Bertele, Stéphanie Feiereisen, Chris Storey, et al.
Journal of Business Research (2019) Vol. 107, pp. 38-49
Open Access | Times Cited: 23
Kerrie Bertele, Stéphanie Feiereisen, Chris Storey, et al.
Journal of Business Research (2019) Vol. 107, pp. 38-49
Open Access | Times Cited: 23
Photo vs. art? The design of consumption guidance in cultural food consumption
Laurie Wu, Stephanie Q. Liu, Huiling Huang, et al.
International Journal of Hospitality Management (2021) Vol. 97, pp. 103008-103008
Closed Access | Times Cited: 19
Laurie Wu, Stephanie Q. Liu, Huiling Huang, et al.
International Journal of Hospitality Management (2021) Vol. 97, pp. 103008-103008
Closed Access | Times Cited: 19
If at first you don't adopt - Investigating determinants of new product leapfrogging behavior
Sven Heidenreich, Jan F. Killmer, Jan A. Millemann
Technological Forecasting and Social Change (2022) Vol. 176, pp. 121437-121437
Open Access | Times Cited: 13
Sven Heidenreich, Jan F. Killmer, Jan A. Millemann
Technological Forecasting and Social Change (2022) Vol. 176, pp. 121437-121437
Open Access | Times Cited: 13
Smart and Sentient Retail High Streets
Paul M. Torrens
Smart Cities (2022) Vol. 5, Iss. 4, pp. 1670-1720
Open Access | Times Cited: 13
Paul M. Torrens
Smart Cities (2022) Vol. 5, Iss. 4, pp. 1670-1720
Open Access | Times Cited: 13
The effect of robot appearance types on motivating donation
Ran Hee Kim, Yeop Moon, Jung Ju Choi, et al.
(2014), pp. 210-211
Closed Access | Times Cited: 24
Ran Hee Kim, Yeop Moon, Jung Ju Choi, et al.
(2014), pp. 210-211
Closed Access | Times Cited: 24
How a maximizing orientation affects trade‐offs between desirability and feasibility: The role of outcome‐ versus process‐focused decision making
Meng‐Hua Hsieh, Richard F. Yalch
Journal of Behavioral Decision Making (2019) Vol. 33, Iss. 1, pp. 39-51
Closed Access | Times Cited: 22
Meng‐Hua Hsieh, Richard F. Yalch
Journal of Behavioral Decision Making (2019) Vol. 33, Iss. 1, pp. 39-51
Closed Access | Times Cited: 22
You touched it and I’m relieved! The effect of online review’s tactile cues on consumer’s purchase intention
Jing Huang, Yulang Guo, Cheng Wang, et al.
Journal of Contemporary Marketing Science (2019) Vol. 2, Iss. 2, pp. 155-175
Closed Access | Times Cited: 21
Jing Huang, Yulang Guo, Cheng Wang, et al.
Journal of Contemporary Marketing Science (2019) Vol. 2, Iss. 2, pp. 155-175
Closed Access | Times Cited: 21