
OpenAlex is a bibliographic catalogue of scientific papers, authors and institutions accessible in open access mode, named after the Library of Alexandria. It's citation coverage is excellent and I hope you will find utility in this listing of citing articles!
If you click the article title, you'll navigate to the article, as listed in CrossRef. If you click the Open Access links, you'll navigate to the "best Open Access location". Clicking the citation count will open this listing for that article. Lastly at the bottom of the page, you'll find basic pagination options.
Requested Article:
Making Sense? The Sensory-Specific Nature of Virtual Influencer Effectiveness
Xinyue Zhou, Xiao Yan, Yuwei Jiang
Journal of Marketing (2023) Vol. 88, Iss. 4, pp. 84-106
Closed Access | Times Cited: 57
Xinyue Zhou, Xiao Yan, Yuwei Jiang
Journal of Marketing (2023) Vol. 88, Iss. 4, pp. 84-106
Closed Access | Times Cited: 57
Showing 26-50 of 57 citing articles:
A systematic literature review of virtual idol from the perspective of the business role ecosystem
Yiran Wang, Zhongjun Tang, Wanqiu Wang, et al.
Internet Research (2025)
Closed Access
Yiran Wang, Zhongjun Tang, Wanqiu Wang, et al.
Internet Research (2025)
Closed Access
Virtual personalities, real bonds: anthropomorphised virtual influencers’ impact on trust and engagement
Pooja Goel, Aashish Garg
Journal of Consumer Marketing (2025)
Closed Access
Pooja Goel, Aashish Garg
Journal of Consumer Marketing (2025)
Closed Access
Visual dominance and sensory diversity: analysing tourist experiences at destination attractions through online reviews
Li Yong, Tao Huang, Jian-Wu Bi
Current Issues in Tourism (2025), pp. 1-18
Closed Access
Li Yong, Tao Huang, Jian-Wu Bi
Current Issues in Tourism (2025), pp. 1-18
Closed Access
Influencer marketing unlocked: Understanding the value chains driving the creator economy
Barak Libai, Ana Babić Rosario, Maximilian Beichert, et al.
Journal of the Academy of Marketing Science (2025)
Open Access
Barak Libai, Ana Babić Rosario, Maximilian Beichert, et al.
Journal of the Academy of Marketing Science (2025)
Open Access
Artificial humanity: A multi-method exploration of user responses to AI influencer affordances in short video platform
Crystal T. Lee, Yung‐Cheng Shen
Telematics and Informatics (2025), pp. 102245-102245
Closed Access
Crystal T. Lee, Yung‐Cheng Shen
Telematics and Informatics (2025), pp. 102245-102245
Closed Access
Endorsing alone or with humans: Investigating the impact of virtual influencers’ presentation formats on endorsement effectiveness
Guangkuan Deng, Jiayi Kang, HE Li-juan, et al.
Journal of Retailing and Consumer Services (2025) Vol. 84, pp. 104248-104248
Closed Access
Guangkuan Deng, Jiayi Kang, HE Li-juan, et al.
Journal of Retailing and Consumer Services (2025) Vol. 84, pp. 104248-104248
Closed Access
Are assertive messages more effective in live marketing? Matching effects of anchor type and message assertiveness on purchase intention
Yanping Gong, Rong Huang, Zhuo Chen, et al.
Journal of Retailing and Consumer Services (2025) Vol. 85, pp. 104286-104286
Closed Access
Yanping Gong, Rong Huang, Zhuo Chen, et al.
Journal of Retailing and Consumer Services (2025) Vol. 85, pp. 104286-104286
Closed Access
Unveiling the Power of Virtual Influencers: Impact of Content and Credibility on Consumer Engagement and Purchase Intentions
Padma Angmo, Rachna Mahajan, G. P. Ranjitha
Journal of Relationship Marketing (2025), pp. 1-32
Closed Access
Padma Angmo, Rachna Mahajan, G. P. Ranjitha
Journal of Relationship Marketing (2025), pp. 1-32
Closed Access
Digital daydreams: Exploring consumer motivations for engaging with the metaverse
Sigma Soni, Parvinder Arora, Dharun Kasilingam, et al.
Journal of Retailing and Consumer Services (2025) Vol. 85, pp. 104294-104294
Closed Access
Sigma Soni, Parvinder Arora, Dharun Kasilingam, et al.
Journal of Retailing and Consumer Services (2025) Vol. 85, pp. 104294-104294
Closed Access
Impact of cultural tightness on consumers' preference for anthropomorphic AI services
Jiarui Sui, Henry Shen, Xinyue Zhou
Psychology and Marketing (2024) Vol. 41, Iss. 11, pp. 2841-2853
Closed Access | Times Cited: 3
Jiarui Sui, Henry Shen, Xinyue Zhou
Psychology and Marketing (2024) Vol. 41, Iss. 11, pp. 2841-2853
Closed Access | Times Cited: 3
White Americans’ preference for Black people in advertising has increased in the past 66 years: A meta-analysis
Julia Lenk, Jochen Hartmann, Henrik Sattler
Proceedings of the National Academy of Sciences (2024) Vol. 121, Iss. 9
Open Access | Times Cited: 2
Julia Lenk, Jochen Hartmann, Henrik Sattler
Proceedings of the National Academy of Sciences (2024) Vol. 121, Iss. 9
Open Access | Times Cited: 2
The creator economy: An introduction and a call for scholarly research
Renana Peres, Martin Schreier, David A. Schweidel, et al.
International Journal of Research in Marketing (2024) Vol. 41, Iss. 3, pp. 403-410
Closed Access | Times Cited: 2
Renana Peres, Martin Schreier, David A. Schweidel, et al.
International Journal of Research in Marketing (2024) Vol. 41, Iss. 3, pp. 403-410
Closed Access | Times Cited: 2
How language arousal affects purchase intentions in online retailing? The role of virtual versus human influencers, language typicality, and trust
Bin Wang, Yao Han, Jay Kandampully, et al.
Journal of Retailing and Consumer Services (2024) Vol. 82, pp. 104106-104106
Closed Access | Times Cited: 2
Bin Wang, Yao Han, Jay Kandampully, et al.
Journal of Retailing and Consumer Services (2024) Vol. 82, pp. 104106-104106
Closed Access | Times Cited: 2
Virtuelle Influencer und echte Bindungen
Franziska Frese, Christoph Burmann
Springer eBooks (2024), pp. 1-18
Closed Access | Times Cited: 1
Franziska Frese, Christoph Burmann
Springer eBooks (2024), pp. 1-18
Closed Access | Times Cited: 1
Alone or Mixed? The Effect of Digital Human Narrative Scenarios on Chinese Consumer Eco-Product Purchase Intention
Chaohua Huang, Song Tong, Haijun Wang
Journal of theoretical and applied electronic commerce research (2024) Vol. 19, Iss. 3, pp. 1734-1755
Open Access | Times Cited: 1
Chaohua Huang, Song Tong, Haijun Wang
Journal of theoretical and applied electronic commerce research (2024) Vol. 19, Iss. 3, pp. 1734-1755
Open Access | Times Cited: 1
Don’t Like Them but Take What They Said: The Effectiveness of Virtual Influencers in Public Service Announcements
Zichuan Mo, Meihan Zhou
Journal of theoretical and applied electronic commerce research (2024) Vol. 19, Iss. 3, pp. 2269-2288
Open Access | Times Cited: 1
Zichuan Mo, Meihan Zhou
Journal of theoretical and applied electronic commerce research (2024) Vol. 19, Iss. 3, pp. 2269-2288
Open Access | Times Cited: 1
When and why do consumers resist virtual influencer endorsement? The role of product depth and advertising claim types
Weinuo Zeng, Zhenfeng Ma, Tong Chen
Electronic Commerce Research (2024)
Closed Access | Times Cited: 1
Weinuo Zeng, Zhenfeng Ma, Tong Chen
Electronic Commerce Research (2024)
Closed Access | Times Cited: 1
Development and Validation of an AI Virtual Streamer Scale for Live-Streaming E-Commerce
Longyun Zhang, Jingquan Zhang, Danlei Wang, et al.
International Journal of Human-Computer Interaction (2024), pp. 1-14
Closed Access | Times Cited: 1
Longyun Zhang, Jingquan Zhang, Danlei Wang, et al.
International Journal of Human-Computer Interaction (2024), pp. 1-14
Closed Access | Times Cited: 1
How should social media influencers tell compelling stories through video blogs? A study of storytelling features on live comments
Xuebing Dong, Beierqi Wang, Yan Liu, et al.
Asia Pacific Journal of Marketing and Logistics (2024)
Closed Access | Times Cited: 1
Xuebing Dong, Beierqi Wang, Yan Liu, et al.
Asia Pacific Journal of Marketing and Logistics (2024)
Closed Access | Times Cited: 1
Can virtual streamers express emotions? Understanding the language style of virtual streamers in livestreaming e-commerce
Xiuyuan Gong, Pingjin Sun
Journal of Retailing and Consumer Services (2024) Vol. 82, pp. 104148-104148
Closed Access | Times Cited: 1
Xiuyuan Gong, Pingjin Sun
Journal of Retailing and Consumer Services (2024) Vol. 82, pp. 104148-104148
Closed Access | Times Cited: 1
Does your company have the right influencer? Influencer type and tourism brand personality
Jin Zhang, Zhuoyan Shao, Kui Wang
Tourism Management (2024) Vol. 107, pp. 105079-105079
Closed Access | Times Cited: 1
Jin Zhang, Zhuoyan Shao, Kui Wang
Tourism Management (2024) Vol. 107, pp. 105079-105079
Closed Access | Times Cited: 1
Virtual influencer and cultural heritage destination: Endorsement effectiveness of virtual versus human influencers
Ke Zhang, Xinru Sun, Gang Li
Annals of Tourism Research (2024) Vol. 110, pp. 103873-103873
Closed Access | Times Cited: 1
Ke Zhang, Xinru Sun, Gang Li
Annals of Tourism Research (2024) Vol. 110, pp. 103873-103873
Closed Access | Times Cited: 1
The interaction effect of endorser type and destination stereotype on destination evaluation
Fangxuan Li, Zhiqun Zhou
Journal of Travel & Tourism Marketing (2023) Vol. 40, Iss. 9, pp. 878-893
Closed Access | Times Cited: 3
Fangxuan Li, Zhiqun Zhou
Journal of Travel & Tourism Marketing (2023) Vol. 40, Iss. 9, pp. 878-893
Closed Access | Times Cited: 3
Influencers y reputación: Chiara Ferragni,Instagram y el escándalo Pandoro Gate
Ana María Velasco Molpeceres, Jorge Miranda Galbe, María Prieto-Muñiz
Universitas (2024), Iss. 41, pp. 127-153
Open Access
Ana María Velasco Molpeceres, Jorge Miranda Galbe, María Prieto-Muñiz
Universitas (2024), Iss. 41, pp. 127-153
Open Access
Virtuelle Influencer und echte Bindungen
Franziska Frese, Christoph Burmann
Springer eBooks (2024), pp. 273-290
Closed Access
Franziska Frese, Christoph Burmann
Springer eBooks (2024), pp. 273-290
Closed Access